Simple Mills Launches Gluten Free Cookie Line

ANAHEIM, Calif. — If you’ve been looking for a 100%-clean cookie with the comfort-food taste and fresh-from-the-oven chewiness of homemade cookies, the wait is over! New Simple Mills Soft-Baked Cookies are the first gluten- and grain-free cookies to deliver a genuine soft-cookie eating experience without the gums, emulsifiers and extreme sugar levels of other gluten-free alternatives. Bonus: they’re paleo-friendly, too.

Available in Chocolate Chip, Snickerdoodle, Peanut Butter and Dark Chocolate Toasted Coconut varieties, Simple Mills’ new soft-baked cookies are made exclusively from whole-food ingredients like almond flour, honey and coconut sugar. They have:

  • No grain, gluten, soy, corn, dairy, GMOs or anything artificial
  • None of the dextrose, potato starch, xanthan gum, soy lecithin, sodium bicarbonate or ammonium bicarbonate that are common even in “natural” cookies
  • Only natural, unrefined sugars (honey and coconut sugar)
  • 5-6 grams of sugar per serving, up to 20% less than many competing products

Simple Mills’ new cookie collection will be rolling out in Sprouts Farmers Market this month. Each 6 oz package contains eight 2-1/2” cookies and carries at MSRP of $4.99.

It’s the latest addition to a Simple Mills portfolio that also includes crunchy cookies, baking mixes, almond flour crackers, sprouted seed crackers and frostings – all created with the same clean-food principles. Simple Mills is now the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #2 bestselling natural cookie. The company’s products are sold in more than 12,000 stores, including Whole Foods, Sprouts Farmers Market, Kroger, Target, Meijer, Albertsons/Safeway, Earth Fare, Wegman’s, Raley’s, Mariano’s and Hy-Vee, as well as online at Amazon, Thrive Market and Vitacost.

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