Expo West
Our BevNET and Nosh teams are covering the latest news and updates from Natural Products Expo West, the biggest trade show of the year for the natural and organic industry. Stay updated on new brands and product releases by following our coverage here and on social media.
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Featured Expo West Content
Expo West 2025: How Kuli Kuli ‘Failed Our Way Forward’
Lisa Curtis launched Kuli Kuli a little over a decade ago to introduce the green superfood moringa into more American diets. Her mission continues with a refreshed brand identity rolling out across 11,000 stores nationwide amid a period of “unprecedented” growth for the supplement brand.
‘Category Is On Fire’: Meat Snack Makers Go Deeper In Sticks
Meat snack makers are leaning deeper into sticks as better-for-you brands grow distribution out of natural and into other retail channels.
CPG Week: Fear & Loathing At Expo West
The annual Natural Products Expo West trade show happens this week and the podcast team gathers to discuss what they are looking out for at this year’s show.
Additional Content
Hidden Veggies Pop Up In Breakfast Launches at Expo West
While protein-packed breakfast items flooded the show floor at Natural Products Expo West, a quieter trend was hiding in plain sight: vegetables. A handful of brands at the show debuted morning staples – from pancakes to toaster pastries to oat bars – that sneak produce into the first meal of the day.
Influencer Kay Dudley Introduces HEYBAR Plant-based Protein Bar
Kay Dudley, one-half of influencer duo Kay & Tay Official, has made her first foray into the packaged food world with the debut of lifestyle and nutrition brand HEYNU.
B.T.R. Nation, Lil Bucks Launch BFY Takes on Rice Krispies Treats
B.T.R. Nation and Lil Bucks took to Natural Products Expo West to showcase better-for-you takes on the classic Rice Krispies Treats.
Tangy, Tart and Fermented Flavors Pop at Expo West
Tart, tangy and unapologetically sour flavors abounded at Natural Products Expo West, where exhibiting companies leaned into puckery profiles and fermented twists across a number of categories.
Smul Enters Functional Drinks, Heat-And-Eat Meals
South African plant-based nutrition brand Smul is adding four RTD functional drink lines and heat-and-eat meals to its portfolio.
Where’s the Beef? Tallow Is Trending At Expo West
The growing backlash against processed seed oils has fueled a resurgence in traditional cooking fats. Fatworks, a family-owned operation in Colorado and longtime defender of rendered fat, has been waiting for this for well over a decade.
Korkio Rebrands as Juicybite; Introduces Single-Serve, Fully Cooked Duck Breast
Single-serve, fully-cooked seasoned chicken breast purveyor Korkio has rebranded as Juicybite, a name intended to better appeal to mainstream consumers and communicate the brand’s positioning.
CPG Week Podcast: Expo West Sneak Peek
This week on the podcast, Nosh managing editor Monica Watrous and senior reporters Brad Avery and Lukas Southard gear up for the annual trek to Anaheim for Natural Products Expo West. Listen in to learn about the brands, products and trends on our radar this year.
Chomps Broadens Protein Portfolio With Chicken Stick Debut
Premium meat stick brand Chomps announced its first new protein in nearly eight years with its entrance into chicken sticks.
Expo West: A Chat With TRUFF’s New CEO
Esi Seng, former CEO of Tate’s Bake Shop, recently joined truffle-enhanced condiment producer TRUFF as CEO. At Natural Products Expo West, she chatted with Nosh about what drew her to the SKYY Partners-backed company, her plans for increasing brand visibility and accessibility, and what she hopes to achieve in her first year heading up TRUFF.t