Expo West

How can a brand stand out among thousands of others exhibiting at the show? Spoiler: It’s not another branded tote bag or t-shirt.

You might not know the names for these practices, but by the time you’ve been through a day or two at Expo West, there’s a good chance you’ve encountered them.

Exhibiting at Expo West can be prohibitively expensive for an emerging brand with a limited budget. Here’s what to do instead.

Though emerging globally-inspired flavors were on display across the show floor, CPG brands unveiling new spices and sauces at Natural Products Expo West tapped into the trend in a range of new and interesting ways.

Though Expo West is a popular launch platform for new products, the show also serves as a viewing ground for companies’ rebrands and packaging refreshes existing products and formats. Check out this gallery to see the new looks from brands including Eclipse Foods, Maria & Ricardo’s and Four Sigmatic, among others.

The aisles at Natural Products Expo West 2023 included a wide array of better-for-you sweets and treats from both new and existing brands in the category. From decadent dessert-inspired teas to chocolate bars to fruit-flavored gummies, these new products hope to offer options designed to fulfill every consumer’s sweet tooth. Check out this gallery for a deeper dive into the newly launched products featured at Expo West.

The plant-based food movement has seeped into every corner of the grocery store from the butcher counter to frozen and center store. At Expo West we saw plenty of new entrants and the expansion of product lines from key players in the space.

At Expo West, Planet Based Foods founder and CEO discusses the impetus behind the company’s new hemp-based, dairy-free ice cream line and how it plans to promote hemp’s sustainable and regenerative attributes.

At Expo West 2023 NOSH editor Carol Ortenberg sat down with Core Foods president and CMO, Brett Hartmann, to discuss how the company is approaching innovation, what lessons it learned from its first foray into shelf-stable snacks and the role retailers play in its decision making process.

At last week’s Natural Products Expo West, innovations in the frozen food set were plentiful, ranging from modern interpretations of international flavors to plant-based breakfast sandwiches to crispy appetizers. Here’s a look at some of the notable new and recently-launched products featured at Expo West 2023.