Distribution
Read the latest natural food industry news and advice relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between food brands and distributors, the latest industry news and analysis provide context and best practices within a complex food distribution network.
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Featured Distribution Content
Distribution: Khloud Makes Canadian Debut; Factor Expands with Target
Khloé Kardashian’s protein snack platform, Khloud, is making its first move outside the U.S., launching its flagship popcorn in Canada in White Cheddar and Sweet & Salty Kettle Corn.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Chomps Lands Starbucks as Retail Footprint Tops 65,000 Doors
Chomps is taking its meat sticks into one of the country’s biggest coffee chains as it pushes beyond traditional grocery and mass retail and into more on-the-go eating occasions.
Additional Content
Distribution: Tom Brady’s GOAT Gummies Launch on Gopuff; Bowlcut Heads to Whole Foods
Super Bowl champion-turned-entrepreneur Tom Brady is going deeper into CPG with the launch of GOAT Gummies, exclusively available on Gopuff.
UNFI Shipping On ‘Limited Basis’ Following Security Breach
Wholesale distributor UNFI is shipping on a “limited basis” in the wake of last week’s cyberattack, executives said during an earnings call today to discuss third-quarter financial results.
UNFI Shuts Down ‘Certain Systems’, Service Disrupted After Cyberattack
Leading wholesale distributor UNFI has shut down some of its computer systems, leading to service and fulfillment disruptions, following a cyberattack last week. UNFI discovered “unauthorized activity” in its network on Thursday and proactively took several systems offline.
IWON Organics Founder Mark Samuel Returns With ‘Deeply Personal’ New Snack Brand
IWON Organics founder Mark Samuel is launching a seed oil-free kettle chip brand that will take an unconventional distribution approach.
Seal The Seasons Snags Strategic Investment, Promotes Key Team Members
Regionally-sourced frozen fruit producer Seal The Seasons is off to a hot start ahead of summer with three key team members promoted across the organization alongside a new strategic partnership with its longtime packaging supplier, Canada-based Farnell Packaging.
Distribution: The Pizza Cupcake Rebrands, Launches Breakfast Item in Target
Incredifulls (f.k.a. The Pizza Cupcake) has landed its first breakfast item, Egg & Cheese Breakfast Cups, in Target stores nationwide. The launch marks the official rollout of the brand’s broader-reaching new moniker.
MìLà Hits Retail ‘Inflection Point’, Expands In Frozen With Noodles
Frozen Chinese street food brand MìLà is platforming with noodle kits as it shifts its focus from DTC to a retail-first strategy.
![Whipnotic Swirls Into Target: ‘Flavored Whipped Cream [Is] Growing Like Crazy’](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2025/05/15134743/Whip_970-150x150.jpg)
Whipnotic Swirls Into Target: ‘Flavored Whipped Cream [Is] Growing Like Crazy’
Whipnotic is rolling into Target this month, as the mass retailer expands its whipped topping set beyond private label. The startup – founded by sisters Lori Gitomer and Tracy Luckow – is slated to join store brand Favorite Day on shelves at 250 locations initially with plans to triple that footprint by year-end.
CPG Week: Why Did Guayakí Get A Name Change? Plus, Weed’s Web-Based Approach
On the CPG Week podcast, the team goes over Guayakí’s rebrand, hemp beverages in DTC and a check-in on a pair of recent Q1 earnings calls.
Distribution: Beyond Meat’s Chicken Pieces Hit Kroger, YumEarth Enters Club Channel
Alt-meat purveyor Beyond Meat has launched Beyond Chicken Pieces at over 1,900 Kroger stores nationwide. Capitalizing on consumer demand for high protein, the unbreaded chicken product features 21 grams of plant-based protein per serving.