Distribution

Regionally-sourced frozen fruit producer Seal The Seasons is off to a hot start ahead of summer with three key team members promoted across the organization alongside a new strategic partnership with its longtime packaging supplier, Canada-based Farnell Packaging.

Incredifulls (f.k.a. The Pizza Cupcake) has landed its first breakfast item, Egg & Cheese Breakfast Cups, in Target stores nationwide. The launch marks the official rollout of the brand’s broader-reaching new moniker.

Frozen Chinese street food brand MìLà is platforming with noodle kits as it shifts its focus from DTC to a retail-first strategy.

Whipnotic is rolling into Target this month, as the mass retailer expands its whipped topping set beyond private label. The startup – founded by sisters Lori Gitomer and Tracy Luckow – is slated to join store brand Favorite Day on shelves at 250 locations initially with plans to triple that footprint by year-end.

On the CPG Week podcast, the team goes over Guayakí’s rebrand, hemp beverages in DTC and a check-in on a pair of recent Q1 earnings calls.

Alt-meat purveyor Beyond Meat has launched Beyond Chicken Pieces at over 1,900 Kroger stores nationwide. Capitalizing on consumer demand for high protein, the unbreaded chicken product features 21 grams of plant-based protein per serving.

Frozen plant-based Italian food producer Sunday Supper has appointed former Good Planet COO Spencer Oberg as CEO as it readies to launch a $2.5 million seed round.

Direct-to-consumer meat and seafood seller ButcherBox has expanded its digital reach by launching on Target Plus, Target’s third-party curated marketplace.

Digestive wellness brand BelliWelli bid a “bittersweet goodbye” to its soft-baked nutrition bars to focus on fiber powders, which are expanding nationwide at Walmart this week. The startup’s modern take on Metamucil – featuring added probiotics, electrolytes and collagen – wildly exceeded expectations following last year’s launch, said co-founder Kate Wilson.

After expanding in grocery retail last year, Spring & Mulberry is embracing an omnichannel approach to distribution with new partnerships in wine retailers and department stores.