ALOHA Introduces Cookies and Crème Protein Bar

ALOHA, the award-winning B Corp and Climate Label Certified plant-based protein brand, launched Cookies and Crème, a new limited-edition protein bar now available on Aloha.com.

The launch brings a familiar flavor into the brand's lineup of high-protein, high-fiber bars while addressing common tradeoffs in the protein bar category, where taste or macros often come at the expense of ingredient quality. As consumer demand grows for nutrient-dense snacks and greater ingredient transparency, ALOHA takes a different approach, focusing on nutrition that comes from the food itself.

The Cookies and Crème bar features a creamy white chocolate coating layered with crunchy chocolate cookie pieces, cocoa, and a touch of sea salt. It is made with organic, whole food ingredients and ALOHA's proprietary blend of pumpkin seed and brown rice protein. Each bar delivers 14 grams of protein, 10 grams of fiber, and just 5 grams of sugar, with no sugar alcohols or artificial sweeteners.

In the protein bar category, protein is table stakes. Fiber is not. Some bars rely on added isolated fibers; ALOHA emphasizes fiber from whole-food ingredients. The result is a bar designed to be more filling and provide balanced nutrition.

"Cookies and Crème is such a nostalgic flavor combo for so many people," said Brad Charron, CEO of ALOHA. "We wanted to evoke the comfort of a classic, but do so in a way that is undeniably ALOHA. Meaning, it not only tastes great but uses premium, organic ingredients, for nutrition that actually holds up. It's a treat that fits perfectly into a plant-based, organic lifestyle."

The bar will be available for a limited time online starting February 17, with distribution to select retailers beginning in April.

To purchase the Cookies and Crème bar and explore all of ALOHA's plant-based protein bar flavors and products, visit Aloha.com or use ALOHA's Store Locator.

About ALOHA

ALOHA is an employee-owned and operated company making simple, nutritious, plant-based food accessible to all. Its award-winning, USDA organic protein bars are packed with protein and fiber, amazingly low in sugar, and among the top-selling in the US Natural Channel. As one of the fastest-growing protein bar brands nationwide, ALOHA earned spots on Inc.'s "Fastest Growing Brands" (2024, 2025) and Bain & Company's "Insurgent Brands" (2025) lists. A certified B Corporation® and Climate Label Certified brand, ALOHA is committed to using business as a force for good. Find ALOHA products at Whole Foods, Target, Walmart, Kroger, Sprouts, and other major retailers, or online at Thrive Market and Amazon. Learn more at Aloha.com and follow along @alohamoment