Vievé Enters Healthy Snacking Sector with New Protein Bars

Vievé is powering up its portfolio with a brand new range of functional and guilt-free protein bars that will stand out from the crowd with an array of innovative flavours and a high fibre content.

The new high-protein, low-sugar bars have been designed to support active lifestyles and those looking to lose weight through a high protein and low sugar diet.

The new range includes three delicious and totally innovative flavours that are low in sugar and boast 15g protein and 12g fibre in every pack, with no added sugar, gluten-free ingredients and less than 160 calories per bar.

• Pistachio punch: Dubai chocolate meets protein! One of the world's first pistachio flavoured protein bar packed with real pistachio and nut pieces

• Strawberry blondie: "raising the bar" in protein bars with real pieces of strawberry wrapped in a white chocolate coating. Blondes do have more fun!

• Coconut Crunch: A tropical getaway and not your typical protein bar: bursting with coconut flavour and pieces of real shredded coconut.

"Launching into the healthy snacking sector is a completely new venture for us, and part of an on-going brand expansion project," says Vievé founder and CEO, Rafael Rozenson. "Since 2018 we have focused on functional hydration for busy people with our protein water, however, we now see our new protein bars as a great complimentary product for health conscious individuals. These new bars are also designed for those on GLP-1, following research that has shown that 50% of our customers use its products as part of a weight loss regime."

He continues, "We are really excited to launch these products as they really are unlike anything else seen in the category. We've focused on unusual flavours and our Pistachio variant is inspired by the Dubai chocolate craze, but with that extra protein and fibre hit. Added fibre has been an important part of our NPD with this launch; so many consumers don't get enough fibre, so upping fibre levels in our protein bars was vital and we've created something that contains a third of the daily requirement! Finally keeping them low in sugar was also a priority to fit with health goals."

The new Vievé protein bar range boasts a clean, compact format, making them ideal for impulse and front-of-store purchases and meal deals. Vievé's new protein bars will be available to retailers nationwide, RRP £2.49 for a 45g bar.