AUSTIN, TX, November 12, 2026 – Birdie Bakes Co, a mom-founded brand making easy-to-bake muffin mixes with real fruits and vegetables, today announced the launch of its new Apple Cinnamon Muffin Mix and the return of its original Banana Muffin Mix following two sold-out production runs. Both flavors are now available at birdiebakesco.com, with an Amazon Prime launch planned for mid-November.
Founded by moms Katie Nugent and Victoria Tawney, Birdie Bakes was created to fill a gap in the baking aisle, where convenient muffin mixes have long prioritized ease over meaningful nutrition.
"We saw a major gap in the baking aisle. There were plenty of convenient muffin mixes, but few that offered the kind of nutrition we wanted for our families," said Victoria Tawney, Co-Founder of Birdie Bakes Co. "We were tired of choosing between foods our kids would eat and foods that would actually nourish them. So we decided to make something that delivered both."
Made with real fruits and vegetables, the mixes contain nothing artificial and have 50% less sugar than leading muffin mixes. With protein and fiber from whole-food ingredients, Birdie Bakes brings nutritional value to a baking aisle traditionally dominated by refined flours and added sugars.
Since launching in 2025, Birdie Bakes has sold out twice and expanded into specialty retail, including Good Eggs and independent grocers.
About Birdie Bakes Co.
Launched in 2025 by two moms, Birdie Bakes Co makes easy-to-bake muffin mixes with real fruits and vegetables. Made with simple ingredients and nothing artificial, its mixes deliver protein and fiber from whole foods, with 50% less sugar than leading muffin mixes. Birdie Bakes is on a mission to make the pantry staples families already love more nourishing and convenient.
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