Lay's brings the Holi-LAY's table to life with five new limited-time flavors inspired by holiday dishes

PLANO, Texas, Oct. 19, 2026 – This holiday season, Lay's® is bringing the Holi-LAY'S® table to snack aisles nationwide with a limited-time lineup inspired by the flavors that make holiday dishes special – from savory sides and a holiday centerpiece to sweet-and-salty desserts. Starting October 25, the lineup gives fans a new way to experience the flavors of the season, whether they’re hosting a gathering, giving the gift of good taste or snacking before the table is set. With 78% of consumers considering food a great holiday gift, and 55% preferring it over other types of gifts*, the Holi-LAY'S lineup is as much a treat to give as it is to enjoy.

Key facts

• The Holi-LAY'S lineup includes five limited-time seasonal offerings inspired by favorite holiday courses on the table.

• Lay's® Cheddar Scalloped-Style Potatoes Flavored with Other Natural Flavors Potato Chips and Lay's® Roasted Holiday Turkey Flavored Potato Chips will debut nationwide on October 25.

• Lay's® Maple Bacon will be available in the U.S. for the first time on shelves November 8.

• Lay's® Wavy Milk Chocolate and Lay's® Wavy Dubai-Style Dark Chocolate Covered Potato Chips hitting shelves at select retailers on December 1, expanding in 2027.

“The holidays are all about gathering around the table with friends and family, and food plays an important role in those celebrations," said Denise Truelove, senior vice president of marketing, PepsiCo Foods. “With this year's Holi-LAY'S lineup, we're bringing fans flavors inspired by courses on the holiday table, so they can taste the joy of the holiday season before the table has been set and after it’s been cleared.”

A Holi-LAY'S® table full of flavor

Whether fans are hosting family gatherings, attending holiday parties or searching for the perfect stocking stuffer for the foodie in their life, Lay's serves festive flavors for every snack of the season.

The lineup includes:

• Lay's Cheddar Scalloped-Style Potatoes: All the creamy, cheesy deliciousness inspired by scalloped-style potatoes in a crispy chip made for savoring.

• Lay's Roasted Holiday Turkey: Roasted turkey flavor and rich gravy taste make every gathering a little more delicious. Taste the Joy of Flavor®.

• Lay's Maple Bacon: This flavor delivers the perfect balance of sweet maple flavor and smoky bacon taste in every crunchy bite. Perfect for savoring the season.

• Lay's Wavy Milk Chocolate: Taste the Lay's Wavy crunch you love, covered in mouthwatering milk chocolate for a sweet-and-salty treat that's made for holiday gatherings.

• Lay's Wavy Dubai-Style Dark Chocolate: Dark chocolate and pistachios come together with Lay's signature Wavy crunch for a unique sweet-and-savory snacking experience.

The Holi-LAY'S® table is serving up prizes

Beginning October 26, fans can scan the code on qualifying Lay's bags or visit HappyHoli-Lays.com to enter the “Happy Holi-Lay's Sweepstakes” for a chance to win festive prizes, including:

• Happy Holi-LAY'S Glass Chip Bowl

• Happy Holi-LAY'S Wood Chip Bowl

• Happy Holi-LAY'S Sweater

• Happy Holi-LAY'S Charcuterie Set

• Lay’s x Le Creuset Signature Oval Casserole

• Multicooker

• Happy Holi-LAY'S Tile Game Set

About Lay’s

Lay’s is America’s favorite potato chip, offering flavor and a legacy that spans nearly 90 years. Since 1938, Lay’s Classic has been made with potatoes, oil, and salt. Every Lay’s chip begins with real potatoes grown on more than 100 farms across North America, and today, Lay’s snacks are made without artificial flavors or colors.

*Source: Online survey of 1,000 nationally representative Americans fielded by RepData on behalf of PepsiCo Foods US. Margin of error is +/-3%. Fielded from August 12-26, 2026