Bitchin' Sauce Unveils Fresh New Look for Chipotle 24 oz Tub: Same Bitchin' Flavor, Bold New Style

CARLSBAD, CA, November 12, 2025 - Bitchin' Sauce is turning heads (and taste buds) with the launch of its newly designed 24 oz Chipotle tub, now rolling out throughout their vast distribution at Costco. The refreshed packaging showcases a sleek, premium look, while the sauce itself remains the same thick, creamy, and addictively smoky Southwest flavor fans know and love.

Perfect for entertaining, the 24 oz size is ideal for pizza nights, nacho spreads, sliders, and parties, especially as fall gatherings kick into full swing. Bring it to football tailgates, Friendsgiving feasts, or any cozy fall get-together for an instant crowd-pleaser.

The Chipotle Bitchin' Sauce recipe remains exactly as it has always been: organic, dairy-free, gluten-free, non-GMO, and vegan, crafted with the same clean, crave-worthy ingredients that made it a cult favorite.

"I think of this packaging refresh like a makeover montage in a 90s classic; yes, she's gorgeous, but it has always been what's inside that counts," said Starr Edwards, Founder and CEO of Bitchin' Sauce. "We know our fans care deeply about what's in their food and how it's made, so we spruced our design to reflect that care and quality while staying true to the flavor that makes Bitchin' Sauce what it is."

ABOUT BITCHIN' SAUCE

Born from a mom's heart and made famous at farmers markets across Southern California, Bitchin' Sauce is the cult-favorite, almond-based dip that's taking taste buds by storm. Plant-based, gluten-free, and endlessly versatile, Bitchin' Sauce makes everything taste Bitchin', from veggies and burgers to tacos, bowls, and beyond. Outside the kitchen, Bitchin' Sauce is dedicated to giving back through its Bitchin' Givin' Program, donating time, resources, and product to support communities in need. Guided by the company's core values to "Do Good, Be Good," Bitchin' Sauce has contributed thousands of volunteer hours and philanthropic efforts to organizations that make the world a little more Bitchin'.