Beloved Swedish Candy Brand Sockerbit Launches Nationwide at Target

LOS ANGELES, November 4, 2025 —Sockerbit, a beloved Swedish candy brand, is now available in nearly 1,600 Target stores nationwide and online. This marks a major milestone for the company, introducing millions of Americans to the joy and tradition of authentic Swedish candy culture, featuring a colorful mix of high-quality gummies for both kids and adults alike.

Founded in 2010, Sockerbit has delighted candy lovers with its commitment to clean ingredients, playful and vibrant design, and the joyful Swedish tradition of lördagsgodis ("Saturday candy") – a weekly ritual of indulging in sweets. Now, Target shoppers can experience the magic of Sweden with a curated assortment of Sockerbit's best-selling treats such as its Sweet Mix and Sour Mix, along with the Foamy Strawberry Dream. Each candy is crafted with care, made with non-GMO ingredients and free from high fructose corn syrup, trans fats and artificial dyes.

Beautifully packaged, Sockerbit brings a touch of Scandinavian charm to every occasion, whether gifting to loved ones, filling stockings, hosting a holiday party or simply craving a sweet pick-me-up. With its thoughtful design and focus on quality, Sockerbit turns every moment into a little celebration of sweetness and simplicity.

Consumers can now shop the following Sockerbit products at their local Target store ($4.99 each):

• Sweet Mix – This sweet candy mix includes a colorful variety of Sockerbit's most popular Swedish sweet treats.

• Sour Mix – This Sour Swedish candy assortment features a curated mix that is anything but random. Every gummy has a purpose! Expect delicious mouth-puckering flavors, unique textures and playful shapes.

• Sour Cola & Cherry Gummies – Mouth puckering and soft, our mini sour cherry cola bottles are the refreshing snack people crave.

• Sour & Fruity Heart Gummies – With combinations of Sour Apple-Cherry, Sour Cassis-Peach, and Sour Pineapple-Strawberry flavor, our fruity heart gummies will guarantee love at first bite.

• Strawberry Dream Candies – These sugar-sprinkled strawberry foam bites are sweet, delicious, and oh so dreamy.

"Launching at Target marks an exciting milestone in Sockerbit's mission to share Swedish candy culture across the U.S.," Florence Baras, Co-Founder of Sockerbit said. "It's incredibly rewarding to see our vision reach a wider audience through such an iconic retailer," he added.

"Bringing Sockerbit to Target allows even more people to experience the flavors we've loved since childhood," said Stefan Ernberg, Co-Founder of Sockerbit. "It's high-quality candy that feels nostalgic yet modern—and distinctly Scandinavian—just in time for the holiday season."

To find Sockerbit at a store near you or order online, visit the link below or visit Sockerbit's Target Storefront.

For more information about Sockerbit, head to the link below or follow along on Instagram.

ABOUT SOCKERBIT:

Sockerbit, Swedish for "sugar cube," was founded in 2010 by Florence Baras and Stefan Ernberg, a couple who met working at a candy company in Europe. They fell in love and moved to the U.S., setting out to bring Sweden's lördagsgodis — the Saturday pick-and-mix ritual — to an American audience. They approach candy like design — curated, colorful, and obsessively sourced — focusing on quality and transparency by choosing clean ingredients free from high fructose corn syrups, artificial additives, and dyes. Sockerbit only sources their candies through factories in Europe with the highest health standards.

Starting with a flagship in NYC in 2010, they quickly expanded to Los Angeles in 2014, opening on West 3rd Street. Today, they wholesale to more than 3,000 locations, with a presence in nearly 1,600 Target locations nationwide and online. Sockerbit also retails to World Market, Wegmans, The Paper Store, and hundreds of other specialty retailers across the country, offering bespoke, hand-curated prepackaged pouches combining the thrill of discovery with grab-and-go convenience, so every bag feels like a mix consumers picked for themselves.

Sockerbit's manifesto is simple: joy is an essential nutrient. Choose well, keep it clean, honor the ritual, and make each visit and every bag feel as special as a lördagsgodis Saturday.

For more information, visit the link below or follow along on Instagram, @sockerbit.