Flower Chef Foods Introduces Delectable Next-Gen Gluten-Free Pasta Innovations with Proprietary Italian Flour Combination
(SEATTLE, WA) SEPTEMBER 2025 — As demand for better-for-you, gluten-free, and plant-based foods continues to expand across both retail and foodservice, Flower Chef Foods is redefining what pasta can be. Crafted in Italy by experienced pasta makers and led by chef-founder Jules Houser, Flower Chef Foods’ high-protein, gluten-free pasta delivers authentic taste, superior nutrition, and a mission-driven story that resonates with modern consumers and buyers alike.
The global gluten-free pasta market, currently valued at $12.6 billion in 2024, is projected to reach over $18 billion by 2035. With health-conscious consumers and retailers alike seeking clean-label staples that balance wellness with indulgence, Flower Chef Foods is emerging as a category leader.
Made with Italian chickpeas, lentils, and brown rice (and containing no additives nor fillers), its Italian-made, organic pasta delivers the protein-rich, allergen-friendly benefits today’s consumers demand, while also supporting Project Flower Power, a global food relief initiative that donates meals to children in need with every purchase.
“Flower Chef Foods is more than a pasta brand, it’s a commitment to health, sustainability, and community,” said Jules Houser, Founder and CEO of Flower Chef Foods. “We know that pasta is a beloved comfort food, and our innovation allows families, retailers, and foodservice operators to enjoy that comfort without compromise, whether it’s nutrition, dietary needs, or global impact. Our guiding message, ‘Eat Well, Love Well, Live Well,’ reflects that belief: good food should nourish the body, inspire a healthy lifestyle, and foster connection through every meal.”
With the fall buying season in full swing, Flower Chef Foods is bringing its versatile pasta to trade partners eager for products that address multiple consumer drivers: gluten-free lifestyles, plant-based dining, high-protein diets, and ethical consumption. The company’s upcoming portfolio expansion includes new pasta cuts, seasonal recipes for holiday entertaining, and custom foodservice solutions to meet the needs of schools, restaurants, and institutional buyers.
Backed by an experienced team in both culinary development and global distribution, Flower Chef Foods is poised for strategic growth through retail partnerships, foodservice contracts, and distributor relationships. By uniting premium Italian craftsmanship with social purpose, Flower Chef Foods is proving that pasta can be both a timeless comfort food and a future-facing innovation.
About Flower Chef Foods
Flower Chef Foods is a purpose-driven food company founded by Chef Jules Houser, offering premium, high-protein gluten-free pasta crafted in a certified organic and certified IFS quality factory, located in Alba, Italy. With a mission to make plant-based eating accessible, delicious, and impactful, the company supports global food security through its Project Flower Power initiative, donating nourishing meals to children in need worldwide. Flower Chef Foods is committed to combining culinary excellence, sustainability, and social good to inspire healthier lifestyles across the globe.
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