Easy Street is Shaking Up The Poultry Aisle with a Fresh Twist on Chicken

BALTIMORE, MD — [September 8, 2025] — Easy Street, a new line of street food-inspired, antibiotic-free chicken, is rolling out to grocery stores across ten states starting September 8th. The products come pre-trimmed, pre-diced, and dry-seasoned, offering zero prep and designed to cook from pack to plate in under seven minutes.  

Initial flavors include Street Taco, Korean BBQ and Rotisserie, with a pipeline of innovative seasonal varieties and limited-time offerings planned. Unlike existing prepared poultry options, Easy Street uses dry seasoning rather than wet marinades or added oils, with no preservatives or artificial dyes.

Easy Street is the first consumer launch from Zach Fine, CEO of One Fine Family and Holly Poultry, one of the Mid-Atlantic’s largest poultry producers. Fine, who worked his way up from the ground floor of his family’s business to become CEO in 2018, helped Holly more than double in size and build a 450+ employee workforce. Now, he’s bringing that foodservice know-how to the consumer side with One Fine Family’s first retail launch.“Quality ingredients and convenience shouldn’t come at a premium. Our goal is to make fresh, never frozen, antibiotic-free chicken meals available to everyone, without overcomplicating dinner,” said Fine. “We built Easy Street to be the easiest yes of your week; something that’s flavorful, affordable, and just makes sense.”

The brand is positioned to resonate with busy parents, young professionals, and anyone seeking protein-rich, better-for-you options that don’t require cleanup or planning. Pre-trimmed and pre-diced means fast and consistent cooking, perfect for griddles, stovetops, tacos, bowls, and more. Easy Street's suggested MSRP is $6.99 per package, which can feed up to a family of four. Introductory promotions are expected to offer consumers limited-time pricing as low as $4.99 and $5.99 in the coming weeks, delivering even further value without compromise.

Backed by decades of sourcing, production, and culinary expertise, Easy Street is currently on shelves at Aldi, Giant Eagle, Giant Food, Weis and ShopRite; with King’s, Balducci’s, Safeway, Hannaford, Shaw’s and Harris Teeter in the pipeline.

“There’s really nothing else like Easy Street in the market right now,” said Fine. “We’re offering something that’s flavorful, high-quality, and truly affordable for families, and that combination just doesn’t exist in this category. What’s even more exciting is being able to launch with such strong retail support from day one, making it accessible for everyone right out of the gate.”

As part of its mission, One Fine Family and its brands, including Easy Street, are committed to giving back. The company donates hundreds of thousands of pounds of chicken annually to grassroots organizations and disaster relief efforts across the country, from feeding families in need locally to supplying product for emergency response in times of crisis. Over the past five years, it has contributed an average of more than 350,000 pounds annually.

To mark its launch, Easy Street will roll out a food truck tour across Baltimore/Washington, New York City, Philadelphia, Pittsburgh, Columbus, Cleveland and throughout New Jersey, handing out free samples and coupons at major local events. The state with the highest coupon redemptions will receive a donation of 20,000 pounds of chicken to local food banks - enough to feed 80,000 people.

For more information and store locations, visit www[dot]easystreetmeals[dot]com or follow @easystreetmeals on Instagram.

About Easy Street

Easy Street offers antibiotic-free chicken that’s pre-diced , dry-seasoned, and ready to cook in minutes. Designed for busy households and anyone seeking affordable, high-protein meals without the hassle, Easy Street gives home cooks a serious upgrade, without asking them to play chef. Founded in 2025 by Zach Fine, CEO of Holly Poultry, Inc., Easy Street is part One Fine Family, a Baltimore-based food company focused on bringing restaurant-quality poultry to everyday home kitchens. Rooted in flexibility, foodservice expertise, and strong retail partnerships, One Fine Family aims to make better chicken more accessible for everyone. The company donates between 300,000 and 500,000 pounds of chicken annually to local organizations and national relief efforts, and is committed to being a valued partner to both retailers and the communities it serves. For more information, visit www[dot]easystreetmeals[dot]com.