Available starting June 16, 2025, the Chocolate Salted Pretzel Buttercream Cupcake is crafted with exceptional ingredients to bring out bold, elevated flavor, starting with a rich dark chocolate cake made using Maple Hill’s 100% grass-fed organic unsalted butter, known for its exceptional quality and purity. At local bakeries, the cupcake is topped with a creamy salted pretzel buttercream made with Diamond Crystal Kosher Salt Flakes and Maple Hill’s unsalted butter, and finished with a crushed pretzel rim for the perfect salty crunch. For national shipping, the cupcake is frosted with salted dark chocolate buttercream and topped with a dark chocolate pretzel decoration. Every element reflects a commitment to sourcing with care and baking with intention, because the best treats start with the best ingredients. 

“At Maple Hill, we believe that better dairy starts with better farming, and that even indulgent treats should be made with ingredients you can feel good about,” said Jim Hau, President at Maple Hill. “This collaboration was a natural fit. Sprinkles and Diamond Crystal Salt Co. both share our dedication to quality and transparency. Together, we’ve created something truly special: a decadent cupcake that reflects the care, craftsmanship, and values behind every ingredient.” 

"At Diamond Crystal Salt Co., we’ve spent more than a century helping chefs and bakers unlock flavor,” said Asheesh Choudhary, Senior Vice President Salt and Consumer Brands at Cargill. “This cupcake shows just how transformative using quality ingredients like Diamond Crystal kosher salt can be. Our uniquely-shaped, hollow kosher salt flakes can bring in balance, depth, and a tasty crunch to every bite.” 

The Chocolate Salted Pretzel Buttercream Cupcake marks the first time Sprinkles has offered a brand collaboration cupcake nationwide, so consumers across the country can experience the taste of this new elevated treat. 

“This collaboration is all about elevating everyday indulgences, and at Sprinkles, we believe the best cupcakes are made with the best ingredients,” said Justin Murakami, President at Sprinkles. “We partnered with Maple Hill and Diamond Crystal Salt Co. because we share a belief in doing things the right way, through quality, care, and a deep love of craft. We can’t wait for guests across the country to experience this cupcake, made to delight in every bite.” 

Available June 16 through June 29, the limited-edition cupcake can be found at Sprinkles bakeries, Cupcake ATMs, and for nationwide delivery at sprinkles.com.