1UP Candy Officially Debuts Crunchy Sour Strips At Sweets & Snacks Expo, Leading The Next Wave Of Candy Format Innovation

Indianapolis, IN [April 28, 2025] – 1UP Candy is making a bold entrance at the 2025 Sweets & Snacks Expo (Booth #5662) with the official debut of its Crunchy (Freeze-Dried) Sour Strips, a next-gen take on a trending favorite that’s redefining what non-chocolate candy can be. With a unique crispy experience, punchy sour flavor, and viral-ready appeal, this new launch reflects 1UP's boundary-pushing approach to candy and represents a bold new chapter for non-chocolate innovation. 

Available in four mouth-watering flavors—Rainbow, Blue Raz, Strawberry and Green Apple—the Crunchy (Freeze-Dried) Sour Strips take the chewy sour treat and transform it into a crispy snack that delivers a dynamic sour pop followed by a smooth, fruity melt. Already outpacing expectations at early retail partners, the category expansion signals a major moment for this breakout brand. 

“1UP was built to stretch the rules and redefine what candy can be,” said co-Founder and CEO Matt Weiss. “Our Crunchy (Freeze Dried) Sour Strips represent not just a new product line, but our continued commitment to bring new experiences to confections, and the response so far has been phenomenal.”

Packaged in bold, resealable 3 oz pouches designed for eye-catching shelf impact and grab-and-go snacking, the Crunchy (Freeze Dried) Sour Strips align with 1UP’s mission to create disruptive candy formats with mass appeal and cultural relevance.

Founded by YouTube personality FaZe Rug and backed by venture studio VO/D, 1UP Candy is built for a generation that wants more from its sweets—more flavor, more creativity, and more personality. The brand’s product pipeline focuses on unexpected formats and flavor mashups that resonate with curious, taste-driven consumers.

Alongside 1UP Candy’s Crunchy (Freeze-Dried) Sour Strips, the brand is also introducing Chamoy Liquid Gummies, a spicy-sweet collection inspired by vibrant Mexican flavor traditions. With Mango, Strawberry, and Watermelon varieties, the gummies add a sweet, spicy bite to the brand’s growing roster of culturally inspired confections.

“Everything we make is designed to shake things up in the candy aisle,” said Weiss. “Our Crunchy Sour Strips are a category-defining format, and through new category expansion and flavor launches, we’re continuing to tap into consumer curiosity.”

1UP Candy products are currently available at over 12,000 retail locations nationwide, including Walmart, Circle K, and Five Below. The brand continues to push flavor boundaries and scale proven successes with non-chocolate candy innovation. 

About 1UP Candy

1UP Candy, the inaugural brand from VO/D, delivers bold, spicy, and flavor-forward confections to a new generation of discerning candy enthusiasts. Dedicated to reimagining non-chocolate candy through innovative formats and memorable flavor combinations, 1UP is transforming the category one spicy-sweet creation at a time. Follow the flavor journey on 1upcandy.com and @1upcandy.

About VO/D 

VO/D is pioneering the future of consumer brands. By blending data-driven insights with cultural relevance, VO/D disrupts traditional brand-building to drive mass awareness and long-term success. Since its founding in 2021, VO/D has launched multiple successful ventures, including 1UP Candy, a next-gen, challenge-based candy brand co-founded with YouTuber FaZe Rug, and FRI&NDS, a live events platform rooted in culture, content and live events with a focus on uplifting the next generation of tastemakers. Follow along at builtbyvoid.com and @builtbyvoid. 

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