Popchew and Monte’s Team Up for a Late Night Italian Collaboration
New York, NY — Popchew is joining forces with PJ Monte and his award-winning sauce brand, Monte’s for an exclusive, limited-time food drop launching Saturday, April 19th. In a city that reveres both red sauce and reinvention, the collaboration blends Popchew’s cult-loved smashburgers with Monte’s legendary tomato sauce, resulting in “The Meatball Burger.”
This partnership positions Popchew as a tastemaker in the rapidly growing “food as culture” space and marks a foray into something outside the norm for Monte’s.
“We built Popchew to reimagine how food and culture collide,” said Nick Sopchak, Popchew CEO. “PJ and Monte’s are the perfect partner—they’ve built a passionate fanbase around flavor, food, and nightlife. This drop is going to be fun, nostalgic, and full of surprises.”
“Monte’s is known for staying close to our community, and this collaboration lets us reach our friends, family, and fans in a new way,” said PJ Monte. “We worked closely with Popchew to make sure every bite hits.”
Dropping Saturday, the burger is available exclusively at Popchew’s Union Square location, and features a garlic & herb toasted bun, garlic aioli, a seared and smashed meatball patty, fresh basil, melted mozzarella, and a generous helping of Monte’s signature tomato sauce — a family recipe that has simmered in kitchens across New York since the early 20th century.
“This is more than just a burger,” said PJ Monte, a third-generation descendant of the Monte family and the driving force behind the brand’s recent resurgence. “It’s a meeting point between legacy and innovation, between how our grandparents cooked and how the next generation eats.”
Key Details:
- Launching 4/19 at Popchew Union Square: Fans can get the burger starting 4/19 at the Popchew Union Square location located at 119 E 15th St.
- The Meatball Burger: Created by Popchew Chef Morgan Cirker and PJ Monte, the burger features Garlic & Herb Toasted Martin’s Potato Buns, Garlic Aioli, Schweid & Sons 100% Angus Beef, Mozzarella Cheese, Fresh Basil, Topped With Monte’s Tomato Sauce and is served with Garlic Parm Crinkle Fries.
- Exclusive Merch: Limited-edition t-shirts launching alongside the burger.
About Popchew: Popchew exists at the intersection of food, content, and culture. Our slogan, Eat Out Loud invites those that have the desire to be bold, ambitious, and have fun. We’re building our brand in a fundamentally different way—with community at the center, informing everything we do. Our menu of favorites includes our smashburger and crinkle cut fries. We believe that when you combine quality ingredients, authenticity, and experience, you create something that drives culture forward.
About Monte’s: Built on a legacy of quality fare, Monte’s delivers superior, gourmet, consciously-produced Italian-American food products without pretension and has established a cult-like following of customers in the process. Today, Monte’s sauce is available in over 1,000 key retail stores across the country including Erewhon, Zabars, ShopRite, Fairway, Union Market, Kings, Bristol Farms, Whole Foods, as well as a physical location in Montauk, Monte’s at the Manor.
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