Cravings by Chrissy Teigen Launches Rebrand and a New Product

NEW YORK, NEW YORK (April 10, 2025) – Cravings by Chrissy Teigen, the beloved culinary brand born out of Teigen’s New York Times bestselling cookbooks and known for its bestselling baking mixes, continues its exciting growth with the launch of a new product. The new baking mix debuts Craving’s rebrand featuring vibrant, bold colors and patterns that are designed to ignite the joy of cooking, with the refreshed look signaling new product categories and SKUs to come. The rebrand also includes a new logo, revamped website, and brand new packaging.

Cravings boldly entered the baking mix category in 2023 with three mixes (Chrissy’s Ultimate Banana Bread Mix, Buttermilk Mochi Pancake and Waffle Mix and the Perfect Chocolate Chunk Cookie Mix) that allow home cooks to recreate tried-and-true Teigen-Legend family baking recipes that are easy to make and include simple, natural ingredients. After immediately selling out on the Cravings website, the mixes launched nationally at stores like Bristol Farms, Kroger and Albertson’s, marking the brand’s first foray into grocery. Today, Cravings offers mixes at more than 3,000 stores, and plans to enter new grocery categories later this year, while also offering its award-winning cookware and bakeware, just spotlighted on the coveted Oprah’s Favorite Things holiday gift list of 2024.

Today, Chrissy is excited to add a new baking mix to the lineup: The Old School Vanilla Sheet Cake Mix. This new cake mix features a nod to a nostalgic combination of chocolate frosting, rainbow sprinkles, and vanilla birthday party sheet cake. The mix creates a rich, buttery flavor and is inspired by the classic flavors of childhood. The easy-to-make mix (just add eggs, milk, and butter) is perfect for a special occasion – or to satisfy any weekday sweet tooth.

The shift from the minimalist aesthetic of the original Cravings packaging to the rebrand with a more playful, nostalgic design was inspired by a desire to better reflect both Chrissy Teigen’s vibrant personality and the essence of what Cravings stands for: unapologetic joy in cooking and eating. As the brand evolves, the new packaging embraces bright, bold colors and lively patterns that communicate not just the deliciousness of the food, but the fun, indulgent experience that comes with it. The new look also represents Cravings’ evolution as a brand, opening the door to new product categories and SKUs to come in the near future. 

Cravings' new mix will be available for national shipping on Cravings.com before expecting to launch in grocery stores across the country. Follow Cravings on Instagram @cravingsbychrissyteigen for more information.

More About About Cravings By Chrissy Teigen

From New York Times bestselling cookbook author Chrissy Teigen comes her brand Cravings which has a mission to redefine life in the kitchen. Cravings was founded in 2021 and consists of easy-to-follow recipe content along with everything people need to bring those recipes to life — from kitchenware and tabletop collections – to food products. In 2022, Cravings launched its first-ever line of baking mixes, which became instant bestsellers and are now available in 10 grocery retailers with over 3,000 stores. The brand's product combinations build cooking confidence and bring beauty to the kitchen for people to enjoy. Its purpose - life is too short to waste a good meal, so Cravings make it easy to get delicious food!