siggi’s Sponsors the 2025 Miami Open Presented by Itaú The Icelandic-style yogurt brand brings unique courtside experiences for spectators

Londonderry, NH – March 12, 2025 – siggi's yogurt is proud to announce that the brand will be the official yogurt sponsor of the 2025 Miami Open presented by Itaú at Hard Rock Stadium.  

The sponsorship brings siggi’s support of healthy lifestyles to the tennis world, through yogurt products that provide protein made with simple ingredients and not a lot of sugar. As the official yogurt sponsor, siggi’s will have several experiential attractions to introduce tennis fans to the brand throughout the tournament including:

·      siggi's parfaits & snacks: Fans who visit the siggi’s parfaits & snacks concession stand at Palm Court can enjoy the “siggi’s smash parfait,” a convenient grab-and-go yogurt parfait topped with delicious fresh fruit, served in a limited-edition 2025 memorabilia cup. Fans can also enjoy siggi’s protein-packed single-serve cups which will be available in the following varieties: coconut, vanilla, or mango passion fruit.

·      siggi’s feature photo wall: Take a picture with our photo wall at the “siggi’s parfaits & snacks” stand where you can stand in an oversized yogurt cup and share on social media with #siggismiamiopen.

·      siggi’s stunning moment: While enjoying the matches, spectators can watch some of the best highlights replayed during the siggi’s stunning moment takeovers on the main videoboard in the stadium.

·      siggi’s protein packs sampling: siggi’s will be sampling protein packs at the siggi’s sampling cart on March 23^rd and 24^th from 4-6pm located at the main tournament exit. (Time subject to change)

"The Miami Open is a fantastic event connecting two things that go well together: siggi’s and tennis," said David Greci, Brand Director for siggi’s. "This year, we’re looking forward to sharing our parfaits and yogurt cups to keep fans fueled with high-protein snacks throughout the event."

To view the Miami Open through the eyes of the siggi’s team and influencer partners, please follow along at: instagram.com/siggisdairy.

ABOUT siggi's

siggi's yogurt began in 2004 when Siggi Hilmarsson felt homesick for a staple of his childhood diet, skyr, a thick, creamy, high-protein yogurt from his native Iceland. The yogurts he found on shelves in the U.S. were much too sweet and artificial tasting for his liking. His mother sent him a recipe, and with that, he began making skyr in his small New York City kitchen. Today, siggi's makes truly delicious yogurt products with simple ingredients and not a lot of sugar. True to Icelandic tradition, siggi's products do not contain any artificial preservatives, sweeteners, or flavors. For more information about siggi's and to find store locations, visit siggis.com.

About the Miami Open presented by Itaú

The 2025 Miami Open will be played March 16 – March 30 at Hard Rock Stadium. The 15-day combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a WTA 1000 event on the WTA calendar, and features the top men’s and women’s tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of Miami’s unique personality, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and celebrity appeal, as well as its close proximity to both Fort Lauderdale and West Palm Beach. For campus and ticket information, please visit miamiopen.com.

Contact:

siggi’s Media Relations Jess Saba