Gelée's Mix-At-Home Gelatin Treats Debut at Erewhon, Expanding Their Retail Distribution to the West Coast

Gelée – the jiggly gelatin brand made for easy at-home mixing and artistic play – will officially launch at Erewhon, the Los Angeles-based grocery chain, on Tuesday, March 11th. Their beloved Passion and Piña Coco flavors will be available at all locations (Beverly Hills, Calabasas, Culver City, Grove, Pasadena, Santa Monica, Silver Lake, Studio City, and Venice), expanding the brand beyond its successful direct-to-consumer launch and onto retail shelves. This immediately follows Gelée’s buzzy retail debut at New York City’s Happier Grocery, the gourmet grocery store, which was marked by a limited-time gallery-inspired window installation and tasting during New York Fashion Week.  

More than just a treat, Gelée embodies a fresh approach to nourishment, aligning seamlessly with Erewhon’s commitment to high-quality, ethically sourced foods that support well-being and sustainability. Made from non-GMO whole fruit powders, naturally occurring pre and probiotics, and collagen-rich beef gelatin, Gelée is gut-brain balancing, free from added sugar, packed with antioxidants, and gluten-free. It was founded by Zoe Messinger, the artist & chef who previously worked at Kismet and Freedman's in L.A. and ran her own food truck in Milan and Amsterdam. Messinger believes that wellness should be as fun as it is functional – and Gelée is her way of transforming gelatin into a joyful, creative, and nourishing experience.

Gelée’s debut at Erewhon just six months after launch in 2024 is more than just a milestone – it’s a testament to the brand’s rapid momentum and growing influence. Founded by a visionary female entrepreneur and artist, Gelée has quickly carved out a space in the wellness market, and its entry into Erewhon signals a new chapter of expansion and accessibility. With plans to partner with independent retailers nationwide in 2025, Gelée is on a mission to make its products more widely available, ensuring customers everywhere can experience the brand’s unique offering.

In early April the brand will host in-store demos at Erewhon with exact locations and dates to be announced on a rolling basis – see the first few stops below & dive deeper into the world of Gelée at @gelee__gelee.

Demo Dates:

Thursday April 3

Erewhon Silver Lake

4121 Santa Monica Blvd, Los Angeles, CA 90029

Noon - 3 pm

Friday  April 4

Erewhon Studio City

12833 Ventura Blvd., Studio City, CA 91604

Noon - 3 pm

Monday April 7

Erewhon Beverly Hills

339 N Beverly Dr, Beverly Hills, CA 90210

11 am - 2 pm

Tuesday April 8

Erewhon Venice

585 Venice Blvd., Venice, CA 90291

Noon - 3 pm

Product specs:

• Passion Gelée
• SRP: $11.99 at Erewhon
• Use Case: Try with coconut yogurt, rice noodles, bubbles, lime zest. Pairs with summer water, optimism, seltzer, soirees, haikus, day trips, and tripping.
• Ingredients: Allulose, passion fruit powder, beef gelatin, apple cider vinegar, lemon juice solids, celtic sea salt, stevia.
• Nutrition Facts: Serving Size: (12g), Amount per serving: Calories 30, Total Fat 0g, Saturated Fat 0g, Total Carbohydrate 8g, Total Sugars 0g (Includes 0g Added Sugars), Protein 3g
• Piña Coco Gelée
• SRP: $11.99 at Erewhon
• Use Case: Try with whipped cream, ceviche, mezcal, kumquat. Pairs with best friends, cherries, red lips, lovers, coastlines, tanlines, and eloping.
• Ingredients: Pineapple coconut powder, allulose, beef gelatin, apple cider vinegar, lemon juice solids, celtic sea salt, stevia.
• Nutrition Facts: Serving Size: (12g), Amount per serving: Calories 40, Total Fat 0g, Saturated Fat 0g, Total Carbohydrate 7g, Total Sugars 2g (Includes 0g Added Sugars), Protein 3g

About Gelée

Gelée is a jiggly jelly brand that reimagines a timeless classic; made for easy at-home mixing and artistic play. With lush fruit-forward flavors, these luminous delights are made from non-GMO whole fruit powders, naturally occurring pre and probiotics, and gut-brain healing, collagen-rich beef gelatin, with no added sugar. Deeply sensual with a sinful disposition, Gelée exists to feed the body, mind, and soul.

Born out of a time of personal healing, Gelée was founded by chef and artist Zoe Messinger (formerly of Kismet and Freedman's in Los Angeles). The brand blends her culinary artistry with her playfulness and can transform into works of art: a nourishing morning parfait, marbles for a cocktail, an avant-garde soirée staple. Gelée challenges convention and urges us to think beyond the ordinary. Dive deeper into the world of Gelée at geleegelee.com and @gelee__gelee.