MìLà To Showcase Soup Dumplings & Retail-Ready Spicy Dan Dan Noodles at Expo West

SEATTLE, WA (February 21, 2025) – MìLà, the modern Chinese food brand recognized for its popular frozen soup dumplings, will debut its retail-ready spicy dan dan noodles at Natural Products Expo West 2025, taking place March 4-7 in Anaheim, CA. 

What started as a local Bellevue, WA storefront in 2018 has evolved into a beloved national brand bringing authentic Chinese flavors to homes across the U.S. Crafted for the ultimate at-home dining experience and made with all-natural ingredients, MìLà’s products have grown a dedicated following among both culinary enthusiasts and consumers seeking a wider variety of easy-to-prepare, chef-level Asian foods. Building from this demand, the brand’s new spicy dan dan noodles feature springy wheat noodles that deliver a superior texture and chew paired with a scratch-made, Sichuan-style sauce boasting ground pork, chili oil, and aromatic spices. Ready in minutes but crafted with care, this bold, flavor-packed dish brings restaurant-quality flavors from kitchen to table with minimal effort. 

“Following our retail growth and the tremendous response to our soup dumplings, we’re energized to return to Expo West,” said MìLà Co-Founder & President Jennifer Liao, who has overseen the brand’s rollout in over 5,000 grocery freezers in less than two years. “Our new spicy dan dan noodles exemplify our ongoing mission to bring authentic, restaurant-caliber Chinese dishes to American homes, creating approachable yet uncompromising food that bridges culinary traditions while maintaining the highest standards for ingredients and flavor.”

Attendees are invited to visit booth #5190 to sample MìLà's celebrated soup dumplings and try their retail-ready spicy dan dan noodles. For more information about MìLà and its products, visit eatmila.com.

ABOUT MÌLÀ

Born in 2018 as a brick-and-mortar shop in Bellevue, Washington, MìLà has evolved into a culinary force that brings restaurant-caliber Chinese delicacies into homes across America. The brand's thoughtfully-crafted soup dumplings, noodles, sauces, and desserts honor traditional techniques while embracing contemporary tastes and quality ingredients. Co-founders Jennifer Liao and Caleb Wang weave their Chinese-American heritage into every aspect of MìLà, creating flavors that bridge cultures and celebrate the complexity of their third culture identity. MìLà’s products are available through direct-to-door delivery and select retail partners across the country, including Target, Walmart, Kroger, Whole Foods, and more. For more information, visit eatmila.com and follow along @eat.mila.