Mary’s Gone Crackers Brings Bold New Look to Natural Products Expo West

RENO, NV (February 19, 2025) – Mary’s Gone Crackers, the pioneer in organic, gluten-free and plant-based snacks, is heading to Natural Products Expo West next month, bringing a fresh new look, bigger packaging innovations and an immersive snacking experience. As the brand continues its momentum in retail expansion, Expo attendees can stop by Booth #5431 in Hall E from March 5-7  to see firsthand how Mary’s is redefining the organic cracker category—and making its case as the #1 choice for charcuterie lovers everywhere.

Mary’s Gone Crackers recently unveiled a bold new packaging refresh that puts its organic commitment front and center – part of the brand’s mission to own the organic subcategory and further solidify its leadership in better-for-you snacking. In addition, new family-size packaging will roll out in 2025, offering consumers even more of their favorite crackers in a convenient, larger format.

The Mary’s Gone Crackers booth is a must-visit destination for Expo attendees. A live conveyor belt will serve up hot cracker samples and, throughout the show, pairing sessions will demonstrate how Mary’s crackers elevate charcuterie boards, spreads and dips and everyday snacking.

Building on its recent launch in Costco with an exclusive 18 oz. size of the Super Seed Everything flavor, Mary’s Gone Crackers continues to expand its retail footprint, now available at BJ’s Wholesale Club and coming soon to Sam’s Club. This growth reinforces the brand’s position as a household staple for those seeking clean, organic and allergen-friendly snacks.

Mary’s Gone Crackers has even more exciting new products debuting later this year—but people will have to wait to learn more. Expo attendees can get an exclusive teaser where the brand’s CEO, Michael Finete, will be on hand to discuss what’s ahead in 2025.

"Expo West is the perfect place to showcase our refreshed brand and give the industry a taste of where we’re headed," explained Finete. "We’re committed to leading the organic snacking category, and this year marks a turning point for Mary’s as we introduce new packaging, new formats and exciting innovations that will continue to elevate the way people enjoy our crackers."

Founded in 2004, Mary’s Gone Crackers is committed to creating organic, gluten-free, Kosher and non-GMO snacks that are as delicious as they are nutritious. Crafted with whole, plant-based ingredients, Mary’s products are a staple for charcuterie boards, snack time and entertaining. Stop by their booth during to show to discover – and taste – why Mary’s is the go-to brand for clean, delicious crackers that pair perfectly with everything.

About Mary's Gone Crackers

Mary's Gone Crackers® has grown to be one of the largest organic and gluten-free cracker companies in the United States since opening in 2004. Headquartered in Reno, Nevada, the company crafts high-quality snacks that are certified organic, Kosher, gluten-free and non-GMO. Even with its exceptional growth, the organization has remained committed to using mostly plant-based ingredients that cater to a variety of dietary needs and health-conscious consumers. Their products can be found across the United States and Canada, at both specialty and mainstream grocery stores.