First-Time NACS Exhibitor Uglies Kettle Chips Poised for Significant Growth in C-Stores

Uglies® Kettle Chips, which turns ‘ugly potatoes’ into beautifully delicious kettle chips, is exhibiting for the first time at the National Association of Convenience Stores (NACS) Show this year.  The brand will educate attendees about its mission-driven purpose and sample its delicious kettle chips at Booth #C3897 in the Exhibit Hall, as it works to expand its presence in C-stores.

The convenience store channel has become a growing distribution priority for the upcycled Uglies brand, which has expanded its focus within the channel over the past year.  The brand has become the premier kettle chip brand for all Buc-ee’s locations in addition to gaining presence at a number of regional convenience stores in key markets.  Uglies recently rolled out a new 2-ounce hole-punched bag, making it easier to display and merchandize the product for grab-and-go C-store buyers.

Uglies, a division of Dieffenbach's Potato Chips Inc., is on a mission to reduce waste, support farmers, and fight hunger by using imperfect potatoes, which would otherwise be food waste, to craft delicious kettle-cooked potato chips. Twenty-six percent of U.S. produce gets discarded for cosmetic reasons, and Uglies is part of the solution to reduce this waste. Uglies also fights childhood hunger by directing a portion of profits towards charity.

Uglies Kettle Chips are the only kettle chips that are Upcycled Certified™ by the Upcycled Food Association. The brand is celebrating a significant milestone this month, reaching 30 million pounds of “ugly potatoes” that have been rescued to make ‘Naturally Imperfect. Honestly Delicious.™’ kettle chips, since its inception in 2017.

“We are excited to be participating in NACS for the first time, as we continue to grow our business in the C-Store Channel, said Jim Biondolillo, Senior Vice President of Sales and Marketing. “Our brand has been experiencing tremendous growth over the past 3 years and the convenience channel is an important part of our ongoing growth strategy for the future. We are hoping to encourage more C-store customers to ‘get ugly’ with our delicious kettle chips that help farmers and reduce food waste,” he added.

About Dieffenbach's Potato Chips, Inc. Dieffenbach's Potato Chips, Inc., headquartered in Womelsdorf, Pennsylvania, has been dedicated to creating "Truly Enjoyable Snacks" since 1964. As a 60-year-old, family-owned-and-operated kettle chip manufacturer, Dieffenbach's is most widely known for its delicious small-batch kettle cooked potato chips, which are sold under the Dieffenbach's® and Uglies® brand names, as well as many private-label brands. The Dieffenbach's brand is distributed regionally in central Pennsylvania, while the Uglies brand sells nationwide and utilizes upcycled potatoes to help farmers, reduce food waste, and fight childhood hunger with a portion of profits donated to charity. For more information visit dieffenbachs.com and ugliessnacks.com.