GOOD GOOD Bolsters No-Added-Sugar Lineup with the Introduction of Bold Chili Fig Jam

Reykjavik, Iceland (Sept. 26, 2024) – GOOD GOOD, the #1 better-for-you brand in the low-sugar category known for its premium, naturally sweetened jams, jellies, and spreads, is thrilled to introduce its latest unique and versatile offering: Chili Fig Jam. As GOOD GOOD seeks to elevate modern food culture and redefine kitchen table essentials, the launch of Chili Fig Jam brings to life the brand’s mission to reimagine classic preserves. Arriving just in time for the holiday season, it’s sure to enhance festive gatherings and impress guests with its sweet, yet subtly spicy flavor profile and unparalleled nutrition panel.  

In recent years, there has been a steady uptick in holiday gatherings; in 2023, approximately 60% of Americans planned to host holiday events, and 2024 is on track for the same. A direct reflection of these trends, GOOD GOOD’s Chili Fig Jam is offered in a 7.4 oz. jar, the brand’s first offering of this size, making it perfect for holiday charcuterie boards and tablescapes. In alignment with the growing enthusiasm from consumers for delectable products that are good for you too, the Chili Fig Jam is free of added sugar and suitable for sugar-conscious hosts and guests this holiday season.  

“Since our inception, GOOD GOOD offered consumers kitchen essentials that are not only delicious, but also meet their demands for better for you options,” said Gardar Stefansson, CEO & Co-Founder of GOOD GOOD. “Crafted with consumer feedback in mind, our 7.4 oz. Chili Fig Jam accommodates a range of culinary and entertaining occasions. A departure from our typical 12 oz. jar, we wanted to offer consumers this new spread in a smaller, more convenient size that encourages culinary creations – without overwhelming your pantry. Whether you’re looking to experiment with new recipes, or add a complementary spread to your next charcuterie board, GOOD GOOD’s Chili Fig Jam remains fresh and vibrant throughout each use.” 

Sweet yet spicy, GOOD GOOD’s Chili Fig Jam offers a bold balance of fruit-forward flavor and delicate spice. Made with less than 1% chili flakes per jar, the Chili Fig Jam offers a subtle kick of heat on the finish without overpowering the sweet fig flavor. Meticulously crafted with 70% figs – that's 33% more fruit than standard jam – GOOD GOOD’s no-added sugar Chili Fig Jam offers a complex flavor profile without compromising nutritional value. Perfect for health-conscious consumers, the Chili Fig Jam contains just 10 calories – 81% fewer calories than conventional brands – and is free of artificial ingredients.  

“We know how challenging it can be to keep sugar intake low, especially during the holidays,” said Steffanson. “Our Chili Fig Jam is a perfect choice for consumers looking to host their loved ones while remaining committed to their unique health goals. It’s an easy and delicious swap to keep stocked in your pantry this winter, and beyond!” 

Pair GOOD GOOD’s Chili Fig Jam with your favorite charcuterie accoutrements, enjoy with brie and prosciutto for an elevated sandwich, or use as a marinade for pork chops, chicken, or vegetables. Catering to those with dietary restrictions, the Chili Fig Jam is plant-based, keto-friendly, gluten-free and low on the glycemic index, making it an excellent choice for all lifestyles. 

GOOD GOOD’s Chili Fig Jam is now available online on Amazon and at GOOD GOOD's website at an SRP of $8.49 per 7.4 oz jar. For more information and to explore GOOD GOOD’s extensive portfolio of no-added sugar jams, jellies, and spreads visit GOOD GOOD's website.  

About GOOD GOOD 

Born in Reykjavik, Iceland as a natural sweetener company in 2015, the brand set sail for foreign markets with its jam line in 2017. Today, GOOD GOOD is present in 36 countries and available online and in store at over 10,000+ locations. GOOD GOOD’s focus since the beginning has been to transcend modern food culture - free from added sugar. Every GOOD GOOD product exists to inspire and empower. As a premium food brand, GOOD GOOD innovates products that comprise high quality natural ingredients, with a goal to provide an experience that tastes good and is good for you. The brand promises healthful deliciousness, free from added sugar and artificial ingredients.