Spring & Mulberry, The Original Date-Sweetened Chocolate Bar Company, Debuts At Whole Foods Market

RALEIGH, NC - (September 18, 2024) Spring & Mulberry, the original date-sweetened chocolate bar company, is thrilled to announce its debut in more than one hundred and forty-five Whole Foods Market stores across the North Atlantic, Northeast, and Southern regions this September. Four of its cult-favorite bar flavors will be available on shelf: Pure Dark, Mixed Berry, Pecan Date, and Lavender Rose. 

Spring & Mulberry first launched its signature date-sweetened chocolate in March of 2022, with an initial focus on DTC and high-end boutiques. The chocolate quickly amassed a devoted fan base, establishing itself from competitors with eye-catching packaging and an emphasis on quality sourcing, creative flavors, and the good-for-you decadence of whole food ingredients. Spring & Mulberry's chocolate base is made of just two ingredients, cacao and dates, then topped with fruits, florals, nuts, and spices that explore a world of sweet beyond sugar; its chocolate ultimately filling a market need for creative, conscientious, and clean label chocolate that forgoes the trade-off between taste and a healthy lifestyle. 

Spring & Mulberry has tripled revenue year-over-year since its launch, while expanding its retail presence to include Erewhon, Anthropologie, Bloomingdales, Lunds & Byerly, Anthropologie, Misfits Market, CAP Beauty, and more. The expansion into Whole Foods Market is Spring & Mulberry's latest and most significant milestone, as the brand continues to advance its mission of introducing consumers to a world of sweet beyond sugar.

“From day one, we’ve dreamed of having our chocolate bars on shelves where consumers routinely shop for food – in the grocery store," said Spring & Mulberry co-founder Kathryn Shah. "We're thrilled to be carried in Whole Foods Market, where we'll be able to introduce more shoppers to our date-sweetened chocolate and continue transforming America’s relationship with sugar."

Spring & Mulberry will retail for $9.99, and can be found in the specialty section of Whole Foods Market stores where sold, usually near wine & cheese. For additional information, high-resolution images, and product samples please contact Spring & Mulberry via the website.

ABOUT SPRING & MULBERRY: Spring & Mulberry is innovative health food brand exploring a world of sweet beyond sugar. Their date-sweetened chocolate bars check all the boxes with no added sugar, organic ingredients, direct-trade beans, and cacao that has tested safe from heavy metals. Transcending the definition of indulgence, Spring & Mulberry invites an exploration of the spectrum of sweetness and depth of flavor that lies beyond refined sugar. Spring & Mulberry’s globally inspired flavors showcase fantastic-for-you ingredients like jammy dates, fruity, floral pollens, rich cacaos, and tangy spices. For more information, please visit us at springandmulberry.com or on Instagram @spring.mulberry.

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