Joydays Expands, Launching Date Bark and Cookies in All Gelson’s Markets

Gelson’s First to Market with Date Bark as Joydays Expands Its Line of Better-For-You Snacks

Joydays, a Los Angeles-based snack brand offering indulgent and nutritious, low glycemic options, announces the launch of its Date Bark and Cookies in all Gelson’s Markets across Southern California. Gelson’s is the first retailer to bring Joydays’ Chocolate Date Bark to market, based on a viral TikTok recipe, alongside three flavors of its low-sugar, high-fiber cookies. This launch introduces a new category in the cookie aisle, bringing a total of five innovative SKUs to Gelson’s cookie aisle.

Joydays was created Amy Cohn, a recent colon cancer survivor, who saw the need for more fiber in the diet and snacks that wouldn't spike your blood sugar. Joydays products are crafted with input from leading dietitians and a chef from Noma, combining indulgence with nutrition in every bite. Both the Date Bark and Cookies are low in sugar, made with only low-glycemic ingredients, and provide more fiber per serving than leading fiber supplements.

"We’re thrilled to partner with Gelson’s as the first retailer to offer our Date Bark to customers," said Amy, Founder of Joydays. "Our snacks are thoughtfully crafted to give people the indulgence they crave while providing real nutritional benefits like high fiber and low-glycemic ingredients that support steady energy and well-being for metabolic health."

Joydays Products Now Available at Gelson’s:

• Peanut Date Bark and Almond Date Bark – Inspired by a viral TikTok sensation, Date Bark combines chewy dates, chocolate, creamy nut butter, roasted nuts, and a sprinkle of sea salt. These low-sugar, high-fiber snacks provide a chewy, crunchy, sweet-and-salty experience, perfect for those craving an indulgent treat without the guilt.
• Joydays Cookies – Available in Chocolate Chip, Peanut Butter, and Double Chocolate, these cookies are designed to deliver flavor and nutrition in equal measure. The cookies are a combination of low sugar, high fiber and protein to be blood sugar friendly. The low-glycemic formula helps maintain steady energy without the sugar crashes.

Gelson’s: First to Market with Date Bark:

Gelson’s Markets continues to innovate in their cookie aisle by carrying the new Joydays’ Date Bark alongside their cookies, allowing Southern California consumers to be the first to try this new treat. This is a launchpad into Southern California for Joydays as it continues to expand its retail presence, and to pioneer a new product category in the cookie aisle.

Date Bark will be launching on the Joydays website in mid-October 2024.

Supporting Health and Wellness:

Joydays is committed to more than just delicious snacks. The brand supports meaningful causes, including Insulin for Life USA, which provides insulin to those in need, and the Colorectal Cancer Alliance, which promotes health equity in colon cancer screenings.