A-Sha Foods USA & First We Feast Launch Hot Ones Ramen Noodle Collection

Los Angeles, CA – A-Sha Foods USA, the cult-favorite, AAPI-owned noodle brand known for its patented, 100-year-old legacy noodle recipe from Tainan, Taiwan, launches a new line of Asian ramen noodle soups in partnership with Hot Ones, the hit YouTube show at the intersection of food and pop culture, where celebrities are interviewed while eating increasingly spicy wings. Available in three distinct flavors – Sweet Chili, Garlic Chili and Smoky Chili – the ramen noodles increase in heat, from mild to medium to hot. The A-Sha x Hot Ones Ramen Noodle Collection will be available for purchase on ashadrynoodle.com and fans can join the waitlist to be the first to know when all A-Sha x Hot Ones products launch.

A-Sha Foods USA brought its patented noodle recipe, which uses a unique 18-hour air drying technique, from Taiwan to America (specifically, Los Angeles) in 2015. Over nearly a decade, they’ve been revolutionizing the Asian noodle category by staying true to their product, amassing notable distribution channels, and creating a successful blueprint for co-branding white labeling partnerships that are both transformational and profitable. They are the trusted noodle source for major brands like David Chang’s Momofuku and Sanrio’s Hello Kitty, and their noodles can be found nationwide at retailers like Albertsons, Costco, H-Mart, Target, Whole Foods, Walmart, Sprouts and Amazon. 

Modeled after First We Feast’s hit show, Hot Ones, hosted by Sean Evans who asks major celebrities hot questions while eating hotter wings, the new A-Sha x Hot Ones Noodle Collection debuts with three SKUS ranging in increasing spice levels. The noodles can be enjoyed individually or together for an at-home Hot Ones challenge with flavors including:

• A-Sha Noodles x Hot Ones Sweet Chili Ramen Noodle Soup (Mild): ($20.49 / 6-pack, $3.42/cup) Ease into the heat with a delicious, sweet, and spicy flavor that teases the taste buds with a slight, fiery kick. The A-Sha x Hot Ones Sweet Chili Ramen Noodles features a mildly spicy, sweet chili inspired broth.
• A-Sha Noodles x Hot Ones Garlic Chili Ramen Noodle Soup (Medium): ($20.49 / 6-pack, $3.42/cup) For those who want to turn up the heat and dial up the flavor, this option boasts strong, aromatic notes that pack a spice-loaded punch. A-Sha x Hot Ones Garlic Chili Ramen Noodles features a medium-spicy chili garlic broth, carrots, and scallions.
• A-Sha Noodles x Hot Ones Smoky Chili Ramen Noodle Soup (Hot): ($20.49 / 6-pack, $3.42/cup) The final flavor in this lineup isn’t holding back – it's the ultimate spicy noodle, and it brings the heat to prove it. A-Sha x Hot Ones Smoky Chili Ramen Noodles feature a hot and spicy chili broth, carrots, and scallions. 
• A-Sha Noodles x Hot Ones Variety Bundle: ($45.99 / 18-pack, $2.56/cup) - The full noodle line, with Bonus Heat Packs – for those looking for even more heat.

Each cup of noodles is cooked in 3 minutes, and comes with a Bonus Heat Pack of hot sauce for those looking for even more heat.

“We pride ourselves on finding the most unique and experiential collaborations and couldn’t be happier to be partnering with such a like-minded and innovative brand. Over the past nine years, Hot Ones has proliferated into a culturally-relevant viral sensation, featuring notable celebrities, actors, musicians, and athletes,” says Young Chang, CEO and President of A-Sha Foods USA. “With Hot Ones we can really test our spice limits and creativity with new customers all over the world.”

“I’m excited to bring the Hot Ones heat to A-Sha’s famous ramen noodle collection,” said Sean Evans, host of Hot Ones. “I can’t wait for our fans to try three spicy new ways to eat the heat at home, with Sweet Chili, Garlic Chili and Smoky Chili flavors.” 

The A-Sha x Hot Ones Ramen Noodle Collection will be available for purchase on ashadrynoodle.com and fans can join the waitlist to be the first to know when A-Sha x Hot Ones products go live. To stay up to date with upcoming launches, visit ashadrynoodle.com and follow the brand on Instagram @ashadrynoodle.

About A-Sha Noodles:

A-Sha Foods USA is the AAPI-owned noodle brand known for its patented, 100-year-old legacy noodle recipe from Tainan, Taiwan. Launched in California in 2015, A-Sha Noodles quickly became beloved for its patented noodle recipe that simply uses only three ingredients: wheat, salt and water, and a unique, 18-hour air drying technique. A-Sha Foods USA has been the force behind buzzy noodle collaborations with internationally-recognized brands such as BT21, David Chang’s Momofuku and Sanrio’s Hello Kitty, and can be found in retailers nationwide, such as Albertsons, Costco, H-Mart, Target, Whole Foods, Walmart, Sprouts and Amazon. 

For four consecutive years, A-Sha has been one of the 5000 fastest growing private companies on Inc Magazine’s Inc 5000, and in 2023, was ranked #4 on Los Angeles Business Journal's 100 Fastest Growing Private Companies. In 2023, A-Sha also received the Progressive Grocer Award for “Editor’s Pick”, the NOSH Best of Award for “Emerging Brand” (one of the leading industry awards) and was highlighted as a trend to watch in the noodle space in 2024 by outlets like Delish, Well + Good and Whole Foods Markets.  

About Hot Ones: 

Hosted by Sean Evans and created by Chris Schonberger, Hot Ones is the internet’s hottest celebrity interview show. Hot Ones has welcomed a range of stars from Hollywood’s biggest actors like Jennifer Lawrence, Idris Elba, and Viola Davis, to comedians like Kevin Hart, John Mulaney, and Conan O’Brien, to top athletes such as Stephen Curry and Shaquille O’Neal. With 24 complete seasons and over 300 episodes, Hot Ones has been recognized across the internet as a trailblazing interview style show with hot questions and even hotter wings. Launched in 2015, Hot Ones has received two Daytime Emmy nominations for Outstanding Entertainment Talk Show and Host.

About First We Feast:

Founded in 2012, First We Feast views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. First We Feast's YouTube channel is home to flagship series, including but not limited to Hot Ones, The Burger Show, Heat Eaters, Feast Mansion, Tacos Con Todo, Gochi Gang, and Coneheads, which drives a community of 13 million highly-engaged subscribers and over 3 billion views to date. With a thriving eight-figure commerce business, First We Feast launched hot sauces, Truth or Dab The Game, a footwear collection with Reebok, "Hot Ones: The Game Show" on truTV, and much more. First We Feast's slate of original programming has garnered numerous awards and nominations, including two Emmy nominations for "Hot Ones"; multiple Shorty Awards; the 2020, 2019 and 2024 Webby Award for Food & Drink; and the 2014 James Beard Award for Best Food Blog.