Survey Reveals Moms Seek Quiet Time Through Snacks — Diana's Unveils Quiet-Time Snack Matrix for Summer Serenity

A new survey conducted by Macaroni Kid, a leading activity guide and news platform for families, and Diana’s™, a freezer aisle icon crafting wholesome snacks with simple ingredients for the whole family, has revealed that parents increasingly rely on snacks to create moments of peace, and even make purchasing decisions based on length of enjoyment — with nutritious snacks that occupy kids for longer landing at the top of grocery lists. 

According to the survey conducted via MacaroniKid.com of 250,000 moms, a remarkable 90% of respondents reported that they “seek quiet time from their kids through snacks.”

After the pandemic increased both kids’ and adults’ reliance on screens, 60% of parents say they try to limit their child’s screen usage to some extent. Throughout the summer months, parents are tapping into alternatives, from camps and classes to snacks to buy a few extra precious moments of peace. 

“The summer months can create a lot of overwhelm and anxiety for parents to keep their kids occupied, without resorting to screens,” said Ellen Bradley Windell, LCSW Clinical Director and family therapist, based in Los Angeles. “Outdoor play has been replaced by screen time, which can lead to an increased risk of childhood obesity, as well as social and mental health issues. Encouraging screen-free activities, including enjoying nutritious snacks, is a positive way for parents to manage this challenge while promoting healthier habits.”

Survey Highlights:

• 90% of Moms Seek Quiet Time Through Snacks: Parents are pulling out all the tools in their toolkit — and kitchen — to find peace without screen time.
• 87% of Moms Shop Based on Kids' Preferences and Nutritional Value: Moms prioritize snacks their kids will love and are nutritious.
• 85% of Moms Find Snack Breaks Essential for Sanity During Summer: Snack time is particularly crucial when school is out.
• 70% of Moms Prefer Enjoyable and Long-Lasting Snacks: Snacks that keep kids happy and occupied for longer periods are favored.

In response to the survey findings, Diana's Bananas is “peeling” back the layers of the perfect snack with its innovative Quiet-Time Snack Matrix. This matrix highlights the top snacks that buy parents a few extra uninterrupted moments.

Diana’s encourages parents to bookmark the matrix during shopping trips for ideas on ways to bring home longer-duration snacks that their kids love, and they feel good about. 

Diana's recognizes the dual benefit of its snacks – not only are they delicious and nutritious, but they also offer a solution for parents seeking to manage reliance on screen time. By providing enjoyable and long-lasting snacks, Diana’s enables parents to create moments of calm without resorting to electronic devices.

About Diana’s™

Wholesome, nostalgic frozen fruit treats for the whole family — found in the freezer aisle.

Diana’s™ was born at the 1984 Taste of Chicago Festival and has been crafting premium chocolate-covered frozen bananas ever since. A pioneer in sustainable snacking, Diana’s sources its bananas from Ecuador, minimizing food waste by upcycling small or slightly irregular bananas and giving them new life with a luxe coating of high-quality chocolate. 

Diana’s are available in more than 10,000 retailers nationwide, including Walmart, Kroger, Albertsons, Publix, Sprouts, Whole Foods, Meijer, Target, and more. Find Diana’s Banana Halves in Milk Chocolate, Dark Chocolate, Salted Caramel, and Peanut Butter Cup, and Banana Bites in Milk and Dark Chocolate, as well as the new White Chocolate Cinnamon Granola Crunch and Dark Chocolate Caramel Crunch.