News

The quarterly reports continue to roll in and our team has had an ear to the conference calls all week, parsing out profits from puffery. Here’s a rundown of what we’ve learned about the state of CPG over the past week (or so):

In this week’s notable new products roundup, Bachan’s kicks up the flavor with Karate Kid: Legends, Cheez-It dives into the frozen pizza space and Jeni’s Splendid Ice Creams embraces a more convenient form factor.

In this reviews roundup, we take a bite out of Two Spoons’ no-sugar-added ice cream, Harken Sweets’ Lil’ Ones and Sour Blobs low-calorie candy.

Mary’s Gone Crackers, a manufacturer of organic gluten-free snacks founded in 2004, has been acquired by Rosseau Incorporated, a U.S.-based subsidiary of Canadian food conglomerate Dare Foods Limited.

Beyond Meat reported its Q1 earnings yesterday afternoon with sales slipping 9.1% year-over-year and volume down 11.2% as the company plots a path forward with a new $100 million capital infusion.

SunOpta posted volume-fueled revenue growth that “exceeded its expectations” in Q1 2025, according to its latest earnings report released yesterday.

Seena Chriti had big dreams when she launched a brand of traditional Mexican snacks called Paktli in 2021. Too big, it turns out.

A year after Laird Superfood announced the beginning of its “Return to Growth” story, the wellness brand touted its fifth consecutive quarter of double-digit sales gains powered by brick-and-mortar expansion and heightened Amazon sales in its Q1 2025 earnings report yesterday.

On the CPG Week podcast, the team goes over Guayakí’s rebrand, hemp beverages in DTC and a check-in on a pair of recent Q1 earnings calls.

In this marketing roundup, Xochitl, Fly By Jing and Firehook Crackers refreshed their respective brand looks as a number of brands employed new activations and partnerships to build brand awareness.