Smash Foods Closes Seven-Figure Round To Fuel Further Growth

Smash Foods has closed a seven-figure funding round to expand availability of its superfood spreads and snacks, according to co-founder and chief operating officer Steve Ford.

The round was led by Eclair Partners with participation from Label Capital and The Family Fund, alongside a strategic supply chain partner.

Founded in 2020, the brand formerly known as Chia Smash markets an assortment of no-sugar-added jams based on upcycled fruit, dates and chia seeds. Last year, it debuted a refreshed identity as it charted expansion into additional categories with the debut of poppable, peanut butter and jelly-inspired snack bites.

More recently, Smash Foods introduced a wholesome twist on toaster pastries made with whole wheat flour, dates, coconut oil, coconut sugar, egg whites, chia seeds and fruit juice. Regarding that product, Ford said it’s “still early days but strong consumer response and velocities,” noting next year the brand will roll out tweaks to the recipes.

The company has tripled sales year-over-year and operates profitably, with distribution in more than 3,000 retail locations nationwide including Whole Foods Market, Sprouts Farmers Market, Target, Walmart, Costco and more.

The growth capital will be used to build out the team, add distribution and develop additional products, Ford said.

“Our long-term vision is to build a full family snacking platform centered around our hero superfood jam ingredient as a throughline, which provides a lot of opportunity for further innovation,” he added. “There is a lot on our plate right now with our three core product lines – jams, bites, and toasties – but do expect some exciting innovation in 2026 around flavor and formats.”

Eclair Partners is a New York-based investment and advisory firm focused on minority investments in disruptive food and beverage brands. The group was founded by Laurent Marcel, who previously led Danone’s venture capital arm.

“Smash is reimagining a mature category that has not seen real innovation in decades,” said Marcel in a statement. “We are excited to back Steve, Anna, and the Smash team as they scale across channels a brand already beloved by health-conscious families nationwide.”