News

The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.

In this episode of CPG Week, the hosts discuss why Saffron Road is aligning with the growing anti-seed oil sentiment, how the TikTok-driven dirty soda trend is influencing recent beverage innovation, Keychain’s latest fundraise, and the recent struggles of Silicon Valley darling Soylent.

Chilled oat bar brand Mooski has landed a $1.5 million Series A investment round from an angel investor to scale operations amid triple-digit growth.

Despite its relatively low name recognition nationally, the brand is steadily building its wholesale and cart franchise business after divesting its refrigerated distribution company, Perfect 10 Foods (P10), to Rainforest Distribution in January.

The Better Meat Co. (BMC) announced it has closed an oversubscribed $31 million round of Series A funding co-led by Future Ventures and Resilience Reserve.

Nearly every food category has seen some level of protein-ification in recent years, and now it’s condiments’ turn to bulk up.

Artificial intelligence-powered manufacturing platform Keychain has raised $30 million in a Series B funding round led by Wellington Management and BoxGroup, alongside existing investors. To date, the startup has raised a total of $68 million just 18 months after its launch.

Brami is launching its collection of Italian Protein Pasta in six Costco regions beginning this month; plus new distribution moves by MUSH, Momofuku, Pop Secret and more.

The CPG business is undergoing a shift, but without a crystal ball to determine where the industry will land in a decade from now, we’ll have to rely on recent news and survey responses from those on the front lines.

Building brand awareness while working to grow a startup is a delicate balancing act that has pushed many early-stage brands to look beyond their own audience, seeking out collaborations to accelerate awareness as they work to build beyond their own niches.