Keya's Snacks Captures Prestigious NEXTY Award at Natural Products Expo West 2026

Culminating a breakout week of pitch slams and industry showcases, Food Network Champion Keya Wingfield's culturally inspired snack brand takes home top honors after creating major buzz with a new SKU debut and high-profile appearances at the StartUp CPG / Advantage Pitch Slam and Alley Rally.

ANAHEIM, California - March 6, 2026

Keya's Snacks, the innovative, flavor-forward brand dedicated to bringing authentic Indian spices to the mainstream American snack aisle, is thrilled to announce it has won a highly coveted NEXTY Award at the 2026 Natural Products Expo West. The prestigious award was presented at last night's official NEXTY Awards ceremony, recognizing the brand's exceptional innovation, inspiration, and integrity within the natural products industry.

The NEXTY Award win is the crowning achievement of a whirlwind, high-visibility week for Keya's Snacks at Expo West. The brand captured the attention of industry experts, investors, and retail buyers during its featured spot in the highly competitive StartUp CPG / Advantage Pitch Slam. Building on that momentum, Keya's Snacks also exhibited at Alley Rally, StartUp CPG's exclusive, highly anticipated after-hours insider event for emerging brands, where attendees were treated to the brand's vibrant flavor profiles and signature crunch.

Founded by Keya Wingfield, an award-winning pastry chef and winner of Food Network's Spring Baking Championship (Season 7), Keya's Snacks was born out of a profound desire to bridge cultures. After moving to the U.S. from Bombay, India, Wingfield realized that the typical American chip aisle lacked the rich culinary diversity that is increasingly present in American homes. She is now on a mission to "desegregate the way we consume food" by championing cultural representation through accessible, everyday snacking.

"Winning a NEXTY Award is an incredible honor and a deeply personal milestone for me and the entire Keya's Snacks team," said Wingfield. "When I first dusted my white husband's favorite American potato chips with my homemade Indian spice blend so he could experience the flavors of my hometown, my goal was simply to share a piece of my heritage through a vehicle he already loved. To see that same concept recognized on the biggest stage in the natural food industry—and to feel the incredible energy from the StartUp CPG community at Pitch Slam and Alley Rally—proves that people are hungry for diverse flavors that tell a real story."

Keya's Snacks features kettle-cooked potato chips made with U.S.-grown potatoes, seasoned with clean, single-origin spices sourced directly from Indian farms, and completely free of artificial additives or preservatives. The dynamic product lineup includes:

• Bombay Spice: The brand's flagship flavor, featuring a complex, 29-spice masala blend that delivers a signature "spiced, not spicy" experience.

• Black Salt: A uniquely savory, umami-rich potato chip described by the brand as the "cultural cousin of sea salt and vinegar."

• Golden Ranch (NEW): Officially debuted at this year's Expo West, this vibrant new offering is Wingfield's culturally inspired twist on a beloved American snacking mainstay.

Armed with a NEXTY Award and unmatched momentum from its standout appearances throughout Expo West, Keya's Snacks is poised for rapid nationwide expansion in 2026. To capitalize on this increased visibility, the brand's aggressive retail strategy focuses on driving consumer trial and discovery within natural and independent grocery snack sections, alongside strategic, high-traffic placements in perimeter and deli departments.

About Keya's Snacks Founded by Food Network Spring Baking Champion Keya Wingfield, Keya's Snacks is a woman-owned consumer packaged goods company bringing bold, modern Indian-American flavors to the mainstream snack aisle. By blending classic American kettle chips with single-origin spices directly from India, Keya's Snacks creates dynamic, "spiced, not spicy" flavor profiles designed to celebrate cultural diversity and deliver food for the soul.