CPG Week: Sweet Treat Trends

In this episode:

On this episode, the CPG Week podcast team embraces its inner sweet tooth and talks indulgent treats. From competitors of Nerds and JELL-O, better-for-you versions of sugary favorites are popping up all over. The team discusses some of the trends driving these new category options before hearing about a new fruit bar from the founder of Jeni’s Splendid Ice Creams.

Show Highlights:

0:30 – The team kicks off the podcast with a communal taste test of Rotten’s Gummy Cruncheez in honor of the upcoming Sweets & Snacks Expo next month.

4:30 – Senior reporter Lukas Southard talks about new plant-based jelly brand Oddball. The brand is attempting to seize market share from JELL-O by positioning as a low-sugar, better-for-you version of the jiggly fruit-based snack.

7:45 – Protein is one of the trends reporter Shauna Golden will be tracking when she heads to the Sweets & Snacks Expo. The team discusses how some of these trends are being incorporated into candy and indulgent treats.

10:45 – Freeze-dried candy is another category to watch with larger strategics starting to get into the set.

15:00 – From ice cream to fiber-rich fruit bars. Nosh managing editor Monica Watrous shared what she learned from a conversation with Jeni Britton (founder of Jeni’s Splendid Ice Creams) about her new snack bar brand, Floura.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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