Chimichurri Is Coming for the Condiment Aisle — and Chimi Just Sold Out Its First Production Run, Proving It

The premium chimichurri brand's debut sold out ahead of schedule, as new industry data shows the herb-forward sauce reaching roughly 1 in 4 U.S. consumers — with almost no branded competition on the shelf.

[Delray Beach, FL] — [August 20, 2026] — Every few years, a restaurant flavor jumps the counter and becomes a pantry staple. Hot honey did it. Chili crisp did it. Google's own data says chimichurri is next: it ranked #3 among the most-searched trending recipes worldwide in Google's 2025 Year in Search — behind only hot honey and Marry Me Chicken. In Tastewise's 2026 consumer panel, chimichurri now reaches roughly one in four U.S. consumers and grew 13% in the past year. Yet the grocery shelf hasn't caught up — analysts at Tastewise flag shelf-stable chimichurri as one of the most underdeveloped categories in condiments relative to demand.

Chimi, the premium chimichurri brand founded by Ryan Cowell and Alexandra Castro, is betting it can be the name that fills that gap — and early returns suggest consumers agree. The brand's first production run of 2,500 jars sold out ahead of schedule across its direct-to-consumer site and is now expanding into TikTok Shop, Amazon, and specialty retail.

“Chimichurri is where hot honey was in 2018 — everyone's eating it, nobody owns it,” said Cowell, co-founder of Chimi. “The demand curve is public data at this point. We're just the first ones treating chimichurri like it deserves a real brand instead of a dusty corner of the international aisle.”

Chimi launched with a single product — its OG chimichurri ($14.97) — a deliberate rejection of the launch-five-SKUs playbook common in food startups. The bet is focus over sprawl: one sauce, made with premium ingredients to be the best-tasting chimichurri you can buy off the shelf, and a brand — the House of Chimi — that invests in world-building and design most food companies skip.

“We'd rather make one sauce people are obsessed with than ten they forget,” said Castro, co-founder of Chimi. “Our customers put it on everything — meats, eggs, wraps, sandwiches, veggies, and chips. We have an ambitious roadmap ahead, but chimichurri is the foundation all of it is built on.”

The founders confirmed a second product is in development at the House of Chimi, but declined to share details or timing.

Chimi's OG chimichurri is available now at houseofchimi.com, on TikTok Shop, and at select specialty retailers.

ABOUT CHIMI

Chimi is a premium chimichurri sauce brand on a mission to put one sauce on everything. Founded by Ryan Cowell and Alexandra Castro, Chimi makes small-batch chimichurri with a single conviction: the world's most versatile sauce deserves a brand as bold as its flavor. Not Traditional. Just Original. Learn more at houseofchimi.com.

Media assets: High-resolution product and brand photography, founder headshots, and the “State of Chimichurri” trend data sheet are available at houseofchimi.com/press or on request.

Data sources: Google Year in Search 2025 — top trending recipe searches worldwide (via Delish; corroborated by TechCrunch); Tastewise 2026 consumer panel (consumer reach, year-over-year growth, category development gap).