Distribution: Oat Haus Goes To Publix, Caulipuffs Enters The Fresh Market
Granola Butter Goes Big Across Southern States
Granola butter producer Oat Haus announced it has grown its retail footprint with a launch at Publix stores nationwide this week. The brand teased the launch on social media, playing up that it was “going public” to later reveal the stock exchange claims were a joke and it would be launching in the grocer’s 1,400 locations across Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee and Virginia.
“When we launched our business 6 years ago, I could’ve never dreamed that one day we’d be sold at one of the biggest retailers in the country,” the brand said in an Instagram post.
Publix will carry Oat Haus’ Brownie Batter, Vanilla, Original and Cookie Dough flavors, which are on shelf for $9.99 per 12 oz. jar. The rollout follows a plethora of news from the Cleveland, Ohio-based company, which introduced a new Wild Berry flavor last week and a Cookies and Cream SKU earlier this year.
The company also recently tested its first line extension – a Vanilla Protein variety – but discontinued the item following the test, claiming that it did not contain enough protein to compel consumers to purchase. Oat Haus products are available in a range of retailers nationwide including Whole Foods, Giant, Fresh Thyme, Central Market, Harris Teeter and Sprouts, among many others.
Kidfresh Heads To Canada
Kid-positioned meal brand Kidfresh announced its first international expansion, bringing the brand to Canadian Whole Foods shoppers for the first time.
The convenience oriented, better-for-you frozen meal maker is launching its single-serve Wagon Wheels Mac & Cheese, Spaghetti Loops Meat Sauce, Cheese Pizza Wagon Wheels and Cheeseburger Mac & Cheese SKUs across the land of maple syrup. Each meal contains at least 9 grams of protein and is made without preservatives or artificial flavors.
“Our products are the first of their kind to enter the Canadian market and poised to fill the white space in the frozen kids’ meal category. We’re excited to bring a convenient and nutritious mealtime solution for Canadian families,” said Michael Allen, CEO of Kidfresh.
Caulipuffs Locks In Fresh Market Locations
Puffed cauliflower snack brand Caulipuffs announced it will launch at all The Fresh Market locations ahead of summer snack season. Caulipuffs sells six flavors – White Cheddar, Honey BBQ, Habanero Ranch, Salt and Pepper, Smokin Hot BBQ and Chili Lime – and will be distributed via Massachusetts-based Chex Finer Foods.
With The Fresh Market’s footprint spanning 23 states across the Southern U.S., East Coast and parts of the Midwest, the new distribution deal marks a significant expansion for the early-stage brand, which launched in December. Caulipuff products are also available at Safeway, Hy-Vee, Sprouts and select Costco locations as well as online.
Chia Smash Supersizes For Costco Rollout
Chia-infused jam brand Chia Smash announced a new supersized, 27 oz. format for its Strawberry flavor ahead of a rollout to Costco stores in Florida. The superfood jam spread typically comes in an 8 oz. jar and priced at $6.99 each. In addition to its new Costco bulk size, Chia Smash introduced a new single-serve squeeze packet size last year.
Beyond Costco, the products are available in six flavors – Strawberry, Concord Grape, Raspberry, Cherry Pomegranate, Blueberry and Apricot. Chia Smash, which launched in 2018, is now available at over 3,000 retailers across the country including Target, Whole Foods, Fresh Thyme, Sprouts and more.
Kooshy Secures Shelf Space Nationwide At Sprouts
Chicago-based Kooshy announced this week it has signed a deal to distribute its sourdough-based, flavored croutons to Sprouts Farmer Market stores nationwide. The products are available in four flavors – Almost Naked, Mambo Italiano, French Toast and Poco Picante – and retail for $4.49 per 5 oz. bag.
“As a startup of two, we’re almost at a loss for words at how huge this is for us so please spread the word, check us out on the main salad dressing / crouton aisle and treat yourself to a couple of bags,” co-founder and COO Matt Wachsman said in a LinkedIn post.
Blender Bites Partners With Bristol Farms
Smoothie kit brand Blender Bites announced a new deal with Bristol Farms this week to bring its one-step smoothies to 12 of the grocer’s locations across California. The products, which include Power Berry, Liquid Sunshine, Green D-Tox and Daily Defen-C, will be distributed through UNFI.
“This launch into Bristol Farms signifies a remarkable step forward in our mission to enhance our presence in key markets like California,” said Chelsie Hodge, founder and CEO, in a press release. “It’s not just about increasing shelf space; it’s about connecting with and growing our consumer base in a state known for its health-conscious ethos. We believe this move can help boost our visibility as we continue to pursue broader expansion across the US throughout 2024.”
Fishwife Swims Into New Aisles
Tinned fish producer Fishwife is growing its footprint with an expansion to all 400 Sprouts Farmer Market stores nationwide, according to a recent post from the brand’s head of sales, Pierre Jamet. In addition to locking in Sprouts, the Los Angeles-based company also secured placement at Wegmans stores, bringing the brand to over 3,000 stores nationwide.
Magnolia Bakery Grows Retail Footprint
In the year since the iconic New York City bakeshop expanded into CPG, Magnolia Bakery has grown the retail footprint for its Banana Pudding Cookies to over 2,000 doors nationwide. Over the past six months it has added a total of 400 doors including Giant Food, Wegmans, ShopRite, Stop and Shop, Foodtown, Harmon’s, Morton Williams, Kings, Balducci’s and King Kullen.
