Your Super Acquired By New Wellness Platform, The Healing Company
Plant-based superfood brand Your Super announced on Monday it has been acquired by The Healing Company, a new wellness-oriented platform. The announcement marks its first brand acquisition since launching earlier this year.
Alongside its purchase of Your Super, The Healing Company has also closed a $150 million credit facility by i80 Group to fuel future acquisitions.
Your Super has raised nearly $11.5 million to-date, including $5 million in a Series A round in 2019 led by PowerPlant Ventures followed by an additional $10 million from the firm the following year. At the time, Your Super founders Michael Kuech and Kristel De Groot said the funds would support the brand’s distribution growth with a primary focus on direct-to-consumer sales; however, it has since expanded into retail with partners including Target, CVS and The Vitamin Shoppe.
Founded in Europe in 2015, Your Super sells an 11-SKU line of superfood mixes, latte and smoothie powders that can be blended into a beverage or cooked into a meal primarily. The company, now headquartered in California, is looking to its next stage of growth under its new, New York-based parent company.
“Over the past 6 months we’ve met with hundreds of businesses and inspirational founders,” said Anabel Oelmann, co-founder of The Healing Company, in a press release. “Our strong mission alignment, immense conviction in the opportunity to scale this business and tremendous founders in Kristel and Michael, make us proud to have Your Super as our marquee first acquisition”
Founded by Anabel Oelmann, a former IMG Model and supplements entrepreneur, and Simon Belsham, former Jet.com and Equinox Media President, The Healing Company has already secured support from a range of “disruptors, entrepreneurs, and healers” including integrative medicine specialist Dr. Deepak Chopra and psychedelics entrepreneur Christian Angermayer. The company aims to build a portfolio of accessible health and wellness-oriented brands with the goal of combating the global healthcare crisis while “helping the world evolve how it thinks about health and healthcare.”
“With great founders, a powerful brand, robust margins, and a fantastic product portfolio in a large and growing sector, Your Super couldn’t be better positioned to succeed in this challenging economy,” said Simon Belsham, co-founder and CEO of The Healing Company, in a press release. “With 100 million Americans in medical debt and facing a likely recession, preventative healthcare has never been more relevant or important. I couldn’t be more excited to partner with Kristel and Michael on this next phase of growth.”
