Watch: Cereal Category Close-Up, Product Showcase

Carol Ortenberg Jul. 22, 2021 at 4:29 PM

We’re featuring innovative cereal brands (including granola, hot cereal and cold cereal) during the Product Showcase portion of this month’s Category Close-Up, examining the trends and news — as well as evolving product strategies — that are currently shaping the category.

During yesterday’s Expert Analysis, our panel of industry authorities discussed the consumer behaviors, investment activity and retailer attitudes that are impacting the set. Now, we’re hearing from the brands. In this episode, NOSH editor Carol Ortenberg and reporter Erin Cabrey interview executives and brand leaders from cereal companies, discussing individual company strategy, and how changes within the category affect new product development and marketing.

During the Product Showcase you’ll hear about the latest innovations and updates from brands including:

IWON Organics
Evoke Healthy Foods
Nature’s Path
Three Wishes
Yishi
The Perfect Granola
Seven Sundays

Retailers, investors and other industry executives can learn more about a wide range of brands and products by accessing our Category Closeup: Digital Download — a collection of digital images and sales sheets from cereal producers.

If you’d like to find out how to profitably dive into the cereal set, as well as access all of our two-part Category Close-Ups, subscribe today.