Austin TX - Trade Marketing Manager

Compensation & Benefits

Annual Base Salary: $115,000

Annual Bonus Potential: $25,000

Annual Company Stock Options: Performance-based awards

Medical/Dental/Vision: $1,000 per month coverage with multiple options of coverage

401k: Available

Vehicle Assistance: Personal vehicle mileage reimbursement program

About DioniLife

DioniLife was founded on a simple belief: choosing not to drink alcohol should never mean compromising on taste, quality, or experience. As the first exclusively non-alcoholic beverage portfolio company created by industry leaders from some of the world's most respected beer and spirits organizations, DioniLife is redefining what adult drinks can be. Built by executives with decades of experience shaping global brands across beer, wine, and spirits, we bring the same standards of craftsmanship, innovation, and ambition to a new generation of beverages.

Our portfolio includes 2026 World Beer Cup Gold Medal Winning non-alcoholic beer brand Mash Gang, Mediterranean-inspired aperitif Pavari, and blue agave-based La Borosa—each created to deliver exceptional flavor, premium quality, and a genuine sense of occasion. We believe consumers deserve more choice. More choice when celebrating. More choice when socializing. More choice in how they live, connect, and enjoy life's moments. That's why every product in our portfolio is carefully selected, developed, or acquired with one uncompromising principle: it must be something we genuinely love to drink. At DioniLife, we're not simply creating alternatives to alcohol. We're building a new category of premium adult beverages—one where flavor comes first, inclusivity matters, and everyone has a seat at the table.

As we continue to expand across the United States, the United Kingdom, and beyond, our mission remains unchanged: to create world-class drinks that elevate every occasion while contributing to a more balanced, inclusive, and mindful future.

Job Description

The DioniLife Retail Trade Marketing Manager will be responsible for developing and executing DioniLife's U.S. trade-marketing strategy across grocery, independent Off Premise, On Premise, and emerging retail channels. Based in Austin TX, this role will primarily support DioniLife's grocery-chain business, including customer-specific programming for Whole Foods Market, H-E-B, Kroger, Sprouts Farmers Market, Trader Joe's, and other strategic retailers.

The role will also create scalable trade-marketing programs and sales tools that support DioniLife's complete U.S. business across independent retailers, bars, restaurants, hotels, venues, and non-traditional accounts. This person will translate DioniLife's brand strategies into compelling customer programs and exceptional consumer experiences at the point of purchase and point of consumption. They will work closely with DioniLife's sales, brand marketing, operations, and finance teams, as well as distributor partners, brokers, agencies, vendors, and customers.

The Retail Trade Marketing Manager will own the development and execution of customer presentations, retail programs, merchandising tools, point-of-sale materials, sampling initiatives, promotional campaigns and channel-specific activation plans designed to increase rate-of-sale, distribution, awareness, and trial.

Ideal Candidate

The ideal candidate is an experienced CPG, beverage, or alcohol-industry trade marketer who understands how to turn brand strategy into programs that work in retail and hospitality environments.

This person should have a strong understanding of grocery retail while also appreciating the different needs of independent Off Premise and On Premise customers. They should be equally comfortable developing a national grocery program, creating a retail sell-in presentation, designing an independent-store toolkit, and building an activation for a bar, restaurant, or consumer event.

The successful candidate will combine creativity with commercial discipline. They understand that great trade marketing must strengthen the brand while also helping customers, distributors, and sales teams sell more effectively. This person should be highly organized, resourceful, and comfortable managing multiple projects, partners, timelines, and budgets within a fast-growing organization.

Candidate Qualifications

• Must currently live in the city of Austin (or be willing to relocate quickly)
• 5+ years of experience in trade marketing, shopper marketing, customer marketing, brand activation, or a related CPG or beverage-marketing role
• Experience within beer, wine, spirits, non-alcoholic beverages, or another consumer beverage category strongly preferred
• Demonstrated experience developing trade-marketing programs for grocery chains, independent retailers, On Premise accounts, or distributor networks
• Strong understanding of grocery-retailer planning cycles, promotional calendars, merchandising requirements, and shopper marketing opportunities
• Experience supporting strategic retailers such as Whole Foods Market, H-E-B, Kroger, Sprouts Farmers Market, Trader Joe's, or comparable accounts is highly valued
• Ability to translate brand positioning and consumer insights into clear, commercially effective retail programs
• Experience creating customer sell-in presentation, retailer toolkits, merchandising materials, displays, point-of-sale materials, and activation plans
• Strong understanding of the distinct execution needs of grocery, independent Off Premise, and On Premise channels
• Experience planning and executing product samplings, consumer events, retail activations, and experiential marketing programs
• Demonstrated ability to manage external designers and retail trade asset vendors
• Experience managing trade-marketing budget strategy, project estimates, production costs, and program timelines
• Ability to evaluate program performance using sales, distribution, velocity, and other key metrics
• Strong project-management skills with the ability to manage multiple programs, customers, and deadlines simultaneously
• Excellent visual, written, and verbal communication skills
• Strong presentation-development skills, including proficiency in Microsoft PowerPoint
• Proficiency with Microsoft Excel and the ability to track budgets, program performance, and execution
• Experience working collaboratively with sales, brand marketing, operations, supply chain, finance, distributors, and customers
• Ability to manage point-of-sale and promotional material inventory and provide accurate estimates of future program needs
• Entrepreneurial, self-directed, and resourceful, with the ability to build new processes and programs within an emerging company

Key Responsibilities

• Develop and lead DioniLife's U.S. Trade-Marketing strategy across the grocery, independent Off Premise, and On Premise channels
• Serve as the primary trade-marketing partner the DioniLife Grocery Channel Key Account Manager position based in Austin, TX
• Develop customer-specific programs for Whole Foods Market, H-E-B, Kroger, Sprouts Farmers Market, Trader Joe's, and other strategic grocery retailers
• Translate DioniLife's portfolio and individual brand strategies into compelling retail and hospitality programs
• Build customer sell-in presentations that communicate the consumer opportunity, program concept, execution plan, and expected commercial endcap
• Create annual and seasonal calendars aligned with customer planning cycles, product launches, selling periods, and consumer occasions
• Develop scalable retail programs that can be adapted across national chains, regional retailers, and independent accounts
• Create sales toolkits, customer presentation, product sell sheets, launch materials, and merchandising standards/execution guides
• Lead the development and production of displays, shelf signage, case cards, cooler materials, window signage, menu materials, and other point-of-sale assets
• Develop channel-specific toolkits for independent grocery stores/neighborhood markets, bars, restaurants, hotels, venues, and other priority accounts
• Create On Premise programs that support menu placements, bartender and server education, consumer trial, and repeat purchase
• Partner with Territory Sales Representatives and the Key Account Manager in Austin TX to develop customer-specific promotions, activations, and merchandising solutions
• Build sampling and activation standards that can be executed consistently by DioniLife Territory Sales Representatives
• Manage designers, printers, fabricators, and promotional suppliers
• Own project timelines from initial concept through creative development, customer approval, production, shipment, execution, and performance review
• Manage the national trade-marketing finances and maintain accurate tracking of plan and spend
• Evaluate program effectiveness using sales velocity, distribution, display, activation, and consumer-engagement results
• Develop post-program recaps that identify results, insights, and recommendations for future programming
• Monitor competitive activity and emerging retail, shopper, and hospitality trends to identify new opportunities
• Manage point-of-sale and promotional-material inventory and maintain visibility to future production requirements
• Partner with operations and supply chain to ensure products and materials are available for customer programs, launches, and events
• Maintain clear trade-marketing standards that protect DioniLife's brand identities across all channels
• Ensure all programs comply with retailer requirements, distributor policies, and applicable state and federal marketing regulations
• Identify new partnerships, events, cultural opportunities, and community programs that can increase awareness, trial, and brand relevance
• Represent DioniLife professionally during customer meetings, market visits, trade shows, events, and industry engagements

Job Requirements

• Must live in or be willing to relocate to Austin, TX
• Valid driver's license with reliable transportation through the city of Austin
• Bachelor's degree in marketing, business, or a related field preferred--or relevant industry experience
• High energy, positive attitude, and a natural ability to create enthusiasm around the full DioniLife portfolio
• Ability to lift, transport, and setup product, sampling materials, and event equipment as needed
• Proficiency with Microsoft PowerPoint, Excel, and project-management tools
• Familiarity with Adobe Creative Cloud, Canva, or comparable creative-development tools is beneficial but not required