NOSH Presents: Market Share with Nona Lim
In this episode of Market Share, host Carol Ortenberg, the editor of NOSH, will sit down with Nona Lim, CEO and founder of fresh focused Asian food brand, Nona Lim. We’ll discuss how Nona went about refining her product line, and in the process, developing a greater understanding of herself, learning when to push forward with what she felt was right.
With this series, executives will share key lessons that viewers can apply at their own companies.
In this episode, Nona Lim covers:
- How the food industry has struggled, at times, to embrace more ethnic flavors and dishes and how she sees a change in buyers impacting the category.
- How to separate your own identity from that of your brand.
- How to decide when to go narrow and deep with a product offering and when to think about a broader audience, offering shoppers something more familiar.
- How to determine if you’re actually creating unique points of differentiation or just differentiation for differentiations sake.
- How to balance authenticity with consumer demand.
- What role timing plays in launching new items.
Watch the full video above.
Sponsorship opportunities are available for this video series! Please send inquiries to sales@nosh.com.
About Market Share
On Market Share members of the NOSH staff will sit down with leading executives and thought leaders to discuss key food industry news, ideas, and trends, giving viewers a look at the factors that lead to success or failure in the business.
About NOSH
NOSH is the leading source for informed, comprehensive coverage and context for the growing community of businesses with Natural, Organic, Sustainable, and Healthy packaged food. As the food-focused extension of BevNET.com, NOSH offers products in a variety of media that reaches engaged brands, retailers, investors, distributors, suppliers, and service providers.
