The final month of the decade saw product launches ranging from Michel et Augustin’s crispy take on a French pastry to New Primal’s fresh version of a classic condiment. Check out the gallery below to see some of December’s notable product launches and rebrands, including the latest from Hippeas and Ka-Pop! and CBD launches from Everie, Beam and Vitafusion.
Michel et Augustin
French snack maker Michel et Augustin has launched a crunchy take on a classic French pastry: Croissant Chips. The new chips are available exclusively online in packs of four, eight and 20 1 oz. bags as part of a limited release.
So that even the smallest consumers could celebrate this December, baby food brand Square Baby launched a Pumpkin Spice Eggnog mash, a limited edition release made with organic pumpkin, sweet potato, whole milk Greek yogurt, gluten-free oats and eggs.
Allergy-friendly cookie brand Partake launched a DIY Cookie Ornament Decorating Kit for the holidays, containing two boxes of Partake cookies, two bottles of Supernatural sprinkles, a bag of Wholesome organic powdered sugar, frosting and a spool of ribbon.
Vitamin brand Vitafusion has added a new CBD product line to its portfolio of gummy vitamins for adults. The line uses full spectrum hemp and is available in three varieties -- a 5 mg CBD gummy and in 10 mg Sleep Well and Chill Mood gummies -- online and at select retailers for a suggested retail price of $29.99.
Jerky brand Chef’s Cut released a new Ghost Pepper Meat Stick made with beef and pork and spicy ghost peppers. The 1 oz. sticks, which contain 7 grams of protein, 1 gram of sugar and 100 calories, are available for a suggested retail price of $1.99.
New Primal has expanded its sub brand Noble Made with the launch of a Tomato Ketchup, formulated with added spices and apple cider vinegar. The Keto Certified and Whole30 Approved condiment is now available for pre-order online for $5.99.
After a year of development, Ka-Pop! Snacks has launched a new flavor of its ancient grain popped chips: Red & Green Sriracha. The new launch, which includes refreshed packaging, is available for $3.99 per 3 oz. bag.
Toronto-based Fluent Beverages launched Everie, a line of CBD-infused tea bags. Available in Lavender Chamomile, Vanilla Rooibos and Peach Ginger Green -- each tea bag contains 10 mg of CBD per serving. Fluent is a Canadian joint venture between Tilray and AB InBev, through their respective wholly-owned subsidiaries, Tilray's High Park Company, and AB InBev's Labatt Breweries of Canada.
B Great launched a line of full-spectrum hemp products including Hemp Oil tincture, a citrus-flavored supplement also containing MCT oil. A 1 oz. bottle is available on the company’s website for $39.99.
TEALEAVES x Pantone
Tea blender TEALEAVES collaborated with the Pantone Color Institute to launch the Pantone Color of the Year 2020 Tea Blend, in 19-4052 Classic Blue. The loose leaf tea blend, featuring deep berry and subtle citrus notes, can be purchased on the brand’s website for $6 per five cup bag and $22 per 25 cup bag.
Chickpea brand Hippeas expanded beyond its original puff line to launch chickpea-based tortilla chips in Straight Up Sea Salt, Rockin Ranch and Jalapeno Vegan Cheddar varieties. Whole Foods has a six month exclusive on the new line, sold in 5 oz. multi-serve bags for $3.99.
Freeze-dried fruit snack maker Crispy Green announced the addition of All Strawberry, the brand’s first berry offering. The new flavor will roll out at retailers this month.
Confection brand Little Secrets expanded its candy offerings with a line of Cookie Bars, along with an almond butter variety of its Crispy Wafers and a multipack bag of mini Crispy Wafers. The new launches are available at 1,500 stores including Whole Foods Market, Sprouts and Fresh Market.
Michigan-based Bloody Mary mix maker Brewt’s has introduced a new hot sauce line in three varieties: Consuela’s Serrano, Consuela’s Habanero and Consuela’s Arbol. The new line can be purchased online for $6.99 per 8 oz. bottle and at select Midwest retailers.
CBD brand Beam released two new powder blends, Clarity and Dream, containing CBD and adaptogens. Clarity is aimed to support mental energy with lion’s mane, rhodiola, ashwagandha and Dream is a nighttime blend made with melatonin, magnesium and L-Theanine. Both varieties are available online in 15-packs for $50 or a 30-serving bag for $95.
Laird Superfood launched Hot Chocolate with Functional Mushrooms, made with organic cacao powder, organic cinnamon powder and coconut milk powder along with Reishi, Chaga and Maitake mushrooms. The new hot chocolate mix is available online for $10.95 per 8 oz. bag.