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Gallery: At Expo East, Brands Enter New Categories

In addition to growing a business by adding new consumers or new retailers, food brands can also add to their sales by developing new products and entering new categories. At Natural Products Expo East 2019, brands young and old alike debuted products that will take them into new parts of the store. These moves are aimed at exposing them to new shoppers as well as bringing their existing customer base along for the ride.

Check out the gallery below to see a few of the new releases from Siete Family Foods, Simple Mills, Ripple and more.

Siete Family Foods Enchilada Sauces

Siete Family Foods Enchilada Sauces

Siete is working to take classic Mexican-American staples and reinvent them for a new generation with cleaned up ingredient lists. Having already released chips, hot sauces, tortillas and dips, now the brand is launching a duo of enchilada sauces which will hit store shelves in 2020.

Simple Mills Soft Baked Bars

Simple Mills Soft Baked Bars

Also expanding into the bar category is baking and snack brand Simple Mills. The gluten-free focused company launched a line of soft baked bars made with almond flour at Expo East, a multipack the company says will compliment its line of soft-baked cookies.

Ripple Sour Cream and Yogurt

Ripple Sour Cream and Yogurt

Plant-based dairy company Ripple previously tested a yogurt line but removed the product to adjust its formulation. Now the company is reentering the category with a line of yogurts and adding a plant-based sour cream option as well. Each cup of yogurt contains 6 grams of protein.

Trident Seafood Protein Noodles

Trident Seafood Protein Noodles

Seafood company Trident Seafoods has long produced canned and frozen offerings. Now the brand is processing Wild Alaska Pollock into fully cooked Protein Noodles. The line was tested earlier this year in the club channel, and based on its success there, Trident has now created a smaller pack size for mass and grocery retailers.

Farmer Focus Bone Broth

Farmer Focus Bone Broth

At Expo East chicken company Farmer Focus shared prototypes of its bottled, shelf-stable bone broth. Although packaged in standard drink bottle, the company hopes to sell the line out of either the broth or meat set, where it already has a presence with its line of fresh chicken products.

Forager Organic Grain-Free O’s

Forager Organic Grain-Free O’s

Plant-based company Forager has already tackled a large part of breakfast with plant-based beverages, yogurts, and half-and-half. Now the brand is moving into cereal with the launch of Organic Grain-Free O’s, the brand’s second shelf stable line after its chips.

Caveman Foods Granola

Caveman Foods Granola

Even cavemen had to eat breakfast. The paleo-diet brand Caveman previously offered granola bars and will now launch a line of bagged grain-free and vegan granola, available in Cinnamon Crunch, Almond Butter Crunch, and Chocolate.

Primal Kitchen Cooking Sauces

Primal Kitchen Cooking Sauces

Having previously launched BBQ sauces, dressings and other condiments, Kraft-Heinz owned Primal Kitchen is tackling meal time offering shoppers a new line of tomato sauces and non-dairy alfredo sauces. Each sauce is made with avocado oil, is certified paleo and contains no added sugar.

Uplift Foods Gut Happy Cookies

Uplift Foods Gut Happy Cookies

Earlier this year CPG giant Mondelez announced its investment in gut health brand Uplift Foods, which at the time offered shoppers powdered dietary supplements. Now the prebiotic and probiotic food company is taking a page from the Oreo manufacturer, launching creme-filled cookies.

Shrooms Instant Coffee

Shrooms Instant Coffee

With mushrooms trending as a functional ingredient among consumers, snack brand Shrooms is expanding beyond snack and into coffee. The launch also marks the the mushroom bar and jerky brand’s first product marketed as a functional food or supplement.

Brainiac Kids Applesauce Packets

Brainiac Kids Applesauce Packets

In March at Expo West Brainiac launched into the market with yogurt cups and drinks enhanced with the company’s proprietary “BrainPack,” a blend of key nutrients for brain development which includes Omega-3s DHA and ALA as well as choline. Now the brand is targeting another popular children’s food type: applesauce.

Brodo Broth Co. Sachets

Brodo Broth Co. Sachets

Diners at Brodo’s quick service restaurants are able to customize their bone broth bases with a variety of add-ins. But how to replicate this experience with their packaged line of broths? At Expo East the brand debuted a line of sachets that can be steeped in Brodo’s broths for a variety of health benefits.

Oatly Ice Cream

Oatly Ice Cream

Oatly’s has long offered a wide array of products overseas but was limited in the US by capacity issues. Now the oat-based, alt-dairy brand is entering frozen with a line of non-dairy frozen desserts.

Weller Drink Mix

Weller Drink Mix

Colorado brand Weller already offers thirsty consumers a CBD-enhanced sparkling water. At Expo East the company launched a powdered CBD drink mix which will offer shoppers a more portable way to get 10 mg of CBD.

Lenny & Larry Complete Cremes

Lenny & Larry Complete Cremes

The snack company is reinventing another snack classic with the launch of plant-based creme-filled cookies. With 6 grams of protein per serving, the multiserve package will help move the brand from the nutrition bar set deeper into the cookie category.

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