Elevator Talk: SMPL Brings Functional Focus to Convenient Snacking
Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.
Ellis Fried is the Founder & CEO of SMPL, a brand that aims to make health and wellness living simple with on-the-go snacks packed with superfoods and adaptogens. Its first SKUs showcase functional ingredients such as CBD, activated charcoal and pine pollen, and are free from dairy, soy, gluten and refined sugar. The company is targeting active millennials in urban settings and currently distributes to non-traditional retailers like gyms, hotels and juice bars. SMPL is raising a seed round of funding and hopes to partner with experienced CPG strategic investors to build a platform brand.
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