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Elevator Talk: Jafflz Innovates in Frozen with South African Inspired Sandwich Pouches

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Jafflz founder and CEO Meryl Van Der Merwe is disrupting the frozen handheld category with a new concept, toasted sandwich pouches filled with premium ingredients. The inspiration for the product comes from Van Der Merwe’s time living in South Africa. The company aims to make this unique cuisine approachable, giving mom’s a healthy and convenient alternative in the freezer aisle. The early-stage brand is now available in more than 600 stores. As the company continues to grow, it’s looking to strategic partners to help develop this new category.


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