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Elevator Talk: A Dozen Cousins Reinvigorates Beans with Globally-Inspired Recipes

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

A Dozen Cousins’ mission is to inspire families of all backgrounds to eat better food and live longer, more vibrant lives. Founder & CEO Ibraheem Basir shares that the company is focused on offering global-inspired products made with high-quality ingredients like real onions and garlic, apple cider vinegar and avocado oil to create a variety of heat-and-eat style beans. The company believes multicultural millennials and plant-based consumers will resonate with the brand. Fueled by passion, with a long-standing love of food and six years of experience in the industry, Basir just launched the company with plans to start shipments in January 2019.


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