Tia Lupita Brings New Offerings and New Packaging

Tia Lupita, the Mexican-founded small-batch food brand, has undergone a packaging revamp that leans into the growing ‘see to eat’ packaging trend, providing clear use cases for their chips and salsas to draw closer connections to consumers in-aisle.

Its new packaging features a refreshed, bigger and brighter logo that reflects Tia Lupita’s vibrant spirit with improved visibility of Non-GMO & gluten-free claims for discerning consumers. Shoppers can also see enhanced product imagery on the front of the packaging to highlight how they can use Tia Lupita chips – from dipping in salsa, to guacamole, to snacking on their own.

The impetus of this shift in packaging positioning is a result from Tia Lupita working closely with the R+D team at Frito Lay, receiving unique mentorship to help shape its vision and strategy in the evolving snack market.

In addition the new packaging, Tia Lupita has also re-introduced their salsa macha as Mexican Chili Crunch, and has launched a brand-new Grain-Free Tortilla Chip SKU in the flavor Sea Salt & Lime. Made from the native Mexican Nopales Cactus and upcycled okra flour, the low-carb, low-calorie, high-fiber and grain-free tortilla is the first of its kind to hit U.S. grocery shelves, now with a citrusy twist.

Both offerings will be available on grocery shelves nationally, at Tia Lupita.com and Amazon (where they have over 5,000 reviews with a 4.5 avg. star rating!).

For More Information:
https://tialupitafoods.com/