Hotpot Queen’s Bold Sichuan Flavors Set to Spice Up The Fresh Market
SEATTLE, Wash.— Get ready to savor a unique flavor journey as The Fresh Market, known for its curated premium food offerings, partners with Hotpot Queen to bring bold Sichuan tastes to its holiday collection across 162 stores this October. Hotpot Queen, the advocate of vibrant Sichuan flavors, is introducing málà, a distinct flavor cherished in Chinese cuisine, to foodies seeking an adventure.
“The magic of málà comes from those little mouth-numbing flavor bombs known as Sichuan peppercorns- a sensation you’ve never experienced” reveals Jia, Hotpot Queen’s founder and CEO. “Mark my words, málà is the next Umami.”
The story of Hotpot Queen starts in 1982, in a small restaurant fitting just three tables. Nestled in Chongqing, China, Jia’s mother gained fame for innovating the iconic “Yuan Yang” pot, an invention that revolutionized how people worldwide experience hotpot for generations. This legacy as the “Queen of Hotpot” inspired Jia to share these flavors from hotpot cuisine with a new audience. “I started this product line as a tribute to my region’s ingredients and to honor my mother’s legacy,” she shares.
The spotlight is on two classic Sichuan essentials making their debut with The Fresh Market. The Tingly Mala Wild Mushroom Chili Sauce captures the essence of Sichuan’s famed mala spice, enhancing each bite with a burst of shiitake and wild porcini mushrooms, guaranteed to make you exclaim “oh so good.” Meanwhile, the Crunchy Garlic Chili Crisp, a Sichuan must-have, is so delightful that you’ll be tempted to enjoy it straight from the jar.
Hotpot Queen’s partnership with The Fresh Market paves the way for a culinary voyage like no other. “We’re elated to unite with The Fresh Market and infuse their Asian offerings with Hotpot Queen’s distinctive flavors,” states Jia. “For us, Sichuan cuisine encompasses more than flavors; it’s about crafting cherished memories and forging new ones. This fall, we’re infusing every dish with the festive warmth that embodies Sichuan.”
For More Information:
https://hotpotqueen.com/
