Growth Spurt Introduces New Packaging

FRISCO, Texas— Growth Spurt Nutrition, a new line of toddler formula based on premium goat milk from Europe, recently completed a packaging update to support the direct-to-consumer brand’s continued sales growth this year, and into 2024.

The new packaging contains the same full cream goat milk formulation that has made Growth Spurt a must-have for allergy-conscious new parents since it was first sold online, in 2021. But the design of the packaging now caters more strongly to new parents and their toddlers with charming, colorful illustrations, and a touch of nostalgia.

The launch of a rebranded Growth Spurt was confirmed by the brand’s founder, Kacey Witte, himself the father of two young boys. “I founded this brand because of one of our son’s allergic reactions to the formula options available when he was a toddler. Over the past 24 months, we’ve validated the Growth Spurt product proposition through our D2C sales, building a community with parents who faced our same challenge. Now it’s time for us to develop a more engaging brand proposition as we prepare to innovate with new formulas, and also map our eventual entry into chain retail.”

The Growth Spurt brand’s re-order rate is approaching 70% and the brand is already being shipped to families in 50 states.

The new packaging design features a bold, paint splash logo reminiscent of the beloved Nickelodeon kids channel, and a baby goat illustration in a super hero costume. “We wanted striking packaging, color, and a brand icon that spoke to our core ingredient and the nutrients growing toddlers need. That’s Gizmo the Goat on our latest packaging.”

The Growth Spurt premium goat milk formula, which comes in powder form, has found a dedicated following with toddler parents and starts with full fat goat milk sourced from Europe. The formula is nutritionally modeled after human breast milk and contains Lactoferrin, 2′-FL HMO (Human Milk Oligosaccharide), Prebiotics and Bifidobacteria Probiotics, Methylfolate and Methyl B Vitamins that are easier to absorb, DHA & ARA for brain and eye development, and over 20 important vitamins and nutrients for proper growth and development.

Growth Spurt is sold in a 14.1 oz canister, priced at ~$22.49 for a single unit. Bundles and subscription prices vary.

For More Information:
https://growthspurtnutrition.com/?variant=39487763513544