Fila Manila Expands National Distribution into Whole Foods, Target, Meijer, and Stop & Shop

WASHINGTON, D.C.— Fila Manila—the #1 Filipino-American food brand, developed by founder Jake Delon, expands distribution of its products into additional regions of Whole Foods Market, select Target & Stop & Shop stores, and all Meijer stores this September. Products include the company’s three NEXTY Award-Winning product lines of Filipino Adobo & Kare Kare Peanut cooking sauces, Banana Ketchup condiment, and Ube Purple Yam Spread.

“We are thrilled to grow towards our vision of representing the next generation of Filipino American flavors and introduce our delicious cuisine to more consumers nationwide” – says Jake Deleon, CEO and Founder of Fila Manila.  “Our retail partners see the growing popularity of Filipino flavors and recognize the representation gap of Philippine-positioned products. Filipino Americans represent the largest Asian American community in many states and interest in our cuisine is at an all-time high, yet there is almost zero representation in most stores”.

Most recently, the company transitioned its entire product line away from glass containers to more sustainable formats such as lightweight pouches. Earlier this year, their Banana Ketchup condiment was officially Upcycled Certified with more than 50% of the product being composed of Upcycled Banana Puree. “Innovation has always been in the company’s DNA and part of that is the responsibility to create with a mindset of sustainability”.

The entire Fila Manila product family of pouch cooking sauces, Banana Ketchup condiment, and Ube Purple Yam Spread contains no artificial colors or flavors, is naturally gluten-free and vegan, and is proudly made in the USA. Retail prices range from $4.99 to $7.99.

Fila Manila will be exhibiting at Expo East 2023 in Philadelphia, PA at Booth 1048.

About Fila Manila

Founded by Jake Deleon, 1st generation Filipino-American Immigrant, Fila Manila’s vision is to represent the next generation of Filipino-American flavors.  The company’s three product lines of cooking sauces, condiments, and spreads are carried nationally by retailers like Whole Foods Market, Target, Amazon, and Meijer.

For More Information:
https://filamanila.com/