True Story Foods Launches Heritage Breed Prosciutto at Sprouts Farmers Market Stores Nationwide
FAIRFIELD, Calif.— Family-owned and operated True Story Foods continues to innovate within the meat space with the introduction of a sliced Heritage Breed Prosciutto. Produced in the Ozarks and dry aged in the Pocono Mountains, the prosciutto is now available at 370 Sprouts Farmers Market stores nationwide.
Dry-aged for at least 10 months, the curing is done by a salame facility with a history in Italian salumi making for over 100 years. True Story Foods prosciutto is antibiotic-free and made with just heritage breed pork and sea salt.
True Story’s heritage breed program is overseen by fifth-generation farmer Russ Kremer, who has selected heirloom breeds prized not just for their exceptional flavor, but also for their hardiness. This trait allows them to be raised antibiotic-free on small family farms in Missouri in the foothills of the Ozark Mountains—always crate-free and Prop 12 compliant.
Thinly sliced and ready to eat right out of the package, True Story Foods prosciutto is perfect for elevating a charcuterie board, or for draping on top of pizza or adding to pastas and salads.
Now sold at all Sprouts stores nationwide, the product satisfies customer demand for high-quality charcuterie products with no nitrites, nitrates, or preservatives, according to the Sprouts buying team. It is one of few domestic prosciuttos that respects these old-world traditions.
“Sprouts Farmers Markets has shown its dedication to natural foods since its founding, and that dedication extends to the deli aisle,” says True Story CEO Phil Gatto. “This is a perfect example of a brand/retailer partnership based on shared values.”
The prosciutto, along with True Story’s Heritage Breed Genoa Salame, helps feed customers’ appetite for sharable and social media-worthy charcuterie boards. More than a quarter of consumers create charcuterie boards at home at least once per month, according to research by Midan Marketing. Furthermore, all categories of charcuterie, except the deli counter where meats are sliced to order, have outperformed growth in all total edible and meat categories in retail over the past four years, according to data from IRI.
And it’s not just the charcuterie craze that’s driving demand. True Story Foods has seen increased demand for its pork since the passing of California’s Proposition 12, or the Farm Animal Confinement Initiative, which prohibits the sale of pork that is raised with less than 24 square feet of space per hog, including the use of gestation crates and cages. Other states, like Massachusetts and Missouri, appear to be following suit with their own planned or proposed animal welfare regulations.
The company is currently onboarding additional family farmers to meet the demand for humanely raised pork that is Prop 12 compliant.
“Consumers today are increasingly conscious of not only what’s in their food, but where it comes from,” says Gatto. “Animal welfare standards like crate-free are no longer just a nice-to-have. Today’s customer wants to purchase meat that’s raised with respect.”
True Story’s Heritage Breed Prosciutto is available now at Sprouts Farmers Market and regional independent grocers; it also ships nationwide from TrueStoryFoods.com.
For More Information:
https://www.truestoryfoods.com/
