Sweet Loren’s Hires Industry Veteran Rob Burke as SVP, Sales
NEW YORK, N.Y.— Sweet Loren’s, the better for you baked goods company, that makes America’s #1 cookie dough brand in the US, has hired industry veteran Rob Burke as SVP, Sales. Burke joins Sweet Loren’s executive leadership team in advance of an exciting time as the brand fuels the growth of better-for-you baked goods beginning with the cookie dough category, with a first of its kind innovation launch coming July 2022.
Rob Burke, SVP Sales, joins Sweet Loren’s with over 18 years of sales, category management and trade marketing experience. Prior to joining Sweet Loren’s, Burke spent the last 4 ½ years as Vice President, Sales with That’s How We Roll, LLC, a leader in better for you snacking. His work was instrumental to the growth of ParmCrisps into the #1 US Food share position in the better-for-you Crispy Cheese snack category. Burke previously was the Vice President, Sales at Luminara and spent years working his way up through many impressive roles at General Mills between VP GMCC Trade Marketing and Director of Category Management. Throughout his career, he has played an integral role in identifying and implementing key sales strategies to drive revenue growth and profitability for various brands. He received his BA of Business Administration from Texas A&M University.
“I am thrilled to join Loren and her team, as Sweet Loren’s continues to build, grow, and lead a portfolio of clean, better-for-you snacks and treats made with high-quality ingredients. It is exciting to be part of a brand that is loved by their consumers and that also has a tremendous amount of future growth in the food space,” said Rob Burke.
“We’re thrilled to have Rob Burke join as our SVP of Sales. Rob’s vast experience from big to small, and fast growing companies, is the experience we’ve been looking for. Plus, he’s our right culture fit. With him on board, we’re more excited than ever to reach our goals over the next years to come,” said Loren Castle.
Sweet Loren’s continues to redefine what it means to be delicious, better-for-you, and convenient. The makers of the #1 natural refrigerated cookie dough brand in the US, Sweet Loren’s, offers irresistible clean ingredient cookie dough that is non-GMO, plant-based, gluten free, dairy free, and free from the top 14 allergens. The cookie dough is safe to eat raw, and convenient place & bake packaging means it’s easy to bake one or all. There are also tubs of creamy edible cookie dough for those that want to dig in with a spoon. Sweet Loren’s is a conscious brand that’s dedicated to doing its part in building a healthier world. As healthy living and mindful lifestyle choices converge, especially on the heels of a global pandemic, consumer behavior is shifting towards permissible indulgences. Loren Castle founded Sweet Loren’s after beating cancer in her early twenties, making it her mission to eliminate processed foods from her diet. When she couldn’t find great tasting cookies made from clean ingredients, she set out to create Sweet Loren’s. Since the company launched in 2012, the independent and female-owned brand has grown exponentially, and is now operating with mass distribution available online sweetlorens.com and in more than 15,000 US stores in the refrigerated dough section. One of the fastest-growing privately held companies in the US, Sweet Loren’s has been featured for three straight years on the Inc. 5000 list, and Castle has been included on Inc.’s Female Founders 100 list. Castle will be a featured speaker this Summer at Nosh Live, discussing the brand growth.
About Sweet Loren’s
Sweet Loren’s is on a mission to ensure that nobody ever has to compromise between clean ingredients and joyfully delicious taste, one product at a time. Founded by Loren Castle in 2012, Sweet Loren’s is the leading better-for-you baked goods and #1 natural refrigerated cookie dough brand in the U.S. The products are available online and in more than 15,000 stores in North America. All Sweet Loren’s products are plant-based, dairy-free, Certified Gluten Free and Vegan, peanut/tree nut free, Non-GMO Project Verified, and Kosher Pareve. Crafted with only clean ingredients, Sweet Loren’s is known for irresistible tasting cookie dough.
For More Information:
https://sweetlorens.com/
