Barbara’s Unveils USDA-Certified Organic Snackimals Cookies

Barbara’s, pioneer of delicious cereals and snacks made from wholesome ingredients, today announced that its entire line of Snackimals Cookies is now USDA-Certified Organic. The popular line of Vanilla, Oatmeal and Chocolate Chip flavor cookies are comprised of all organic ingredients and have also undergone a packaging refresh to better convey the brand’s decades-long support for wildlife welfare. Barbara’s Organic Snackimals Cookies will begin shipping to retailers in August.

Rooted in the brand’s commitment to providing wholesome, better-for-you snacks and cereals, Barbara’s Organic Snackimals Cookies use simple ingredients including organic whole grains, organic sunflower oil and organic cane sugar for a deliciously clean twist on a childhood staple. The new packaging now highlights the USDA-Certified Organic seal, a vegan claim, and features facts about endangered animal species on the back panel, with education about each cookie shape that correlates to an endangered or threatened species. The Organic Snackimals have also replaced the circus-shaped cookies with a puffin-shaped cookie as a nod to the brand’s mascot.

“We deeply value ingredient integrity in our products, and we’re proud to reintroduce our Snackimals Cookies with a clean, organic ingredient label that families can feel good about enjoying,” said Tim Kenny, Director of Marketing at Barbara’s. “As modern parents are increasingly conscious of what their children are eating and are looking for organic options, we wanted to expand our organic offerings with the Organic Snackimals, which are a high-quality alternative that have a taste that kids love. We also wanted to make sure our packaging better reflects our passion for assisting with wildlife conservation efforts, which is a core pillar for our brand.”

These irresistible cookies are cholesterol-free, kosher, vegan, low sodium and Non-GMO Project Verified, and like all Barbara’s products are made without hydrogenated oils and high fructose corn syrup. In three delicious flavors including Organic Vanilla, Organic Oatmeal and Organic Chocolate Chip, these cookies are a low-sugar option rich in whole grains that are perfect for school lunches, movie nights, car rides and more. They’re available in 2.125 oz. and 7.5 oz. bags, as well as 6 packs.

Barbara’s offers a full line of wholesome cereals and snacks, including popular favorites like Puffins, Morning Oat Crunch and Spoonfuls cereals, Snackimals cereals and cookies, Cheese Puffs and more. Made with Non-GMO whole grains and less sugar than many mainstream cereals, Barbara’s products have the taste that kids and adults love with the nutrition that moms can feel good about serving. All Barbara’s foods are available at major retail grocery stores and natural food stores nationwide.

For more information about Barbara’s wholesome cereals and snacks, please visit Barbara’s website at

About Barbara’s

Barbara’s was founded by a teenager with a passion for creating great-tasting food from simple, wholesome ingredients. Today the company sells cereals like Puffins and snacks in natural food and mainstream grocery stores nationwide. Barbara’s is also committed to making positive contributions to the world with donations to national and local nonprofit organizations, including the National Audubon Society’s Project Puffin and Defenders of Wildlife. For more information, please visit or visit Barbara’s on Facebook, Twitter, Pinterest, and Instagram.

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